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Hayley Joy's Blog

My Beautiful World

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plus sizes for women

Not because I’m clever, but because I’m soooooo damn determined!

Being able to share this print journey with you, from a photo taken by me on my iPhone, to a complete garment, is indeed a very special moment.

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Ordinary to Extraordinary.

This is a print journey that starts with an out of focus orange Gazania Daisy taken in my garden, and ends in a fabric print that I’m so incredibly proud of. I spent days figuring out a way to get to the final result, and I do think that I went to the moon and back…probably unnecessarily…but it was sooooo worth the result, considering I don’t really know very much about fabric design. What I do know though, is that you don’t have to be clever, you just have to be determined!

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Out of focus, Gazania daisy, about to embark on a very exciting editing journey.

So what to do with an out of focus photo? I’ve been incredibly lucky to be part of the iPhone Photography School, and have been introduced to so many amazing apps, that are available to us all via the App Store. As I was about to delete the photo, I changed my mind and converted the ‘bad photo’ to black and white. Violá, totally blown away, I loved that the sprinklings of pollen looked like glitter.

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Converted to black and white, now I’m sparkling.

Whilst playing around in numerous apps I tried a mosaic effect, but I realised that it’s very in your face, so I carried on experimenting, and then happened upon a grunge filter which was perfect.

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The journey to get to the mosaic print.

On my buying trips to Hong Kong, I used to see these kinds of prints, in these grunge colours, and I so yearned for somebody to import them into South Africa. I was just never able to get any of the importers to understand the need for these kinds of prints. Being able to design them myself, and print them, and then manufacture collections out of them, is down to pure determination.

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Grunge print.

I’m passionate about Roses and could quite happily put them on every future print. I took a photo of a beautiful pink rose in my garden, and put it through the same grunge process.

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Pink rose from my garden.

I then went on an editing journey that took a very long time, actually an insanely long time, because I’m such a perfectionist. I’ve come to realise though, that if I want perfection, I’m going to have to learn patience.

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From B&W to Grunge…because anything is possible.

Placing the roses perfectly in the lines of the mosaic was a mammoth undertaking, but I taught myself how to do it and this Grunge Rose print is the result.

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Dreamed by me, designed by me, printed by me…I love the sound of these words.

I’ve printed it in plain, and then I had some real fun with it in my numerous apps, and I came up with some fun prints by adding coloured hearts. Hearts and roses work really well for me, they make me happy.

Knowing that this process starts with a plain piece of white fabric, and in a couple of hours it’s printed fabric, and in another couple of hours, it’s a fabulous Plus size, Miracle shape top, makes me a very happy fabric designer, and an even happier fashion designer. I now have access to anything and everything I dream of, because if I dream it, I can now have it.

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Grunge print, Miracle shape top designed by Hayley Joy

 

❤ Hayley

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I’m in awe of the smart world we live in.

 

I’m of that age where the simplest, smallest thing makes me stop and reflect on the amazing world we live in.

I subscribe to many different business and fashion publications, and over the last couple of days all I’ve read about is doom and gloom in the retail sector. I agree that fashion retail is facing challenging times, but I still maintain that as long as humans have a heart and a soul, they are going to want to interact with other humans. I think the secret is in creating an environment that is unique, special, interesting and most importantly welcoming.

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My words, my commitment.

The world is so much smarter, and so much more convenient, and so many more people are shopping online. How do you stay afloat in these interesting times?
You assume nothing and you stick to what has always worked. For Hayley Joy, it’s a combination of respectful sizing and exceptionally respectful service.

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Perfect affirmation for my commitment to good, respectful service.

I had a moment today when I sorted out the paperwork with the courier who collects our online parcels. He was busy filling in the waybill slips, and I stood looking at him, thinking to myself, that this man is the amazing conduit between my clients and I. He seamlessly arrives twice a day, picks up my parcels, and magically they are delivered the next day, all over the country. I’ve never really stopped to think how far we’ve evolved in seamless service. Back in the day you would pack a parcel, get in your car, drive to a post office, stand in a queue, book it in, and have no clue when it would reach its destination. Now I’m pretty much guaranteed that it will be there the next day.

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The Courier Guy.

Taking Hayley Joy online has been a very interesting experience, and the ease that online affords you, to reach clients who cannot physically come to the store, is the thing that has really excited me. For so many years I would get desperate emails from all over the country, begging for access to real Plus sizes.
Creating an online store wasn’t easy, because this is not a run of the mill product that you put online and wait for somebody to buy. I suddenly had to start convincing new clients, that my sizing is genuine Plus sizes. The trauma around the lack of decent Plus size clothing has inspired me to keep creating, to keep honouring and to keep flying the flag for genuine Plus sizes, and in this very smart world we live in, that dream becomes easier and easier to become a reality.

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http://www.hayleyjoy.com

The smart world excites me and at 52 years old I am in the perfect position to take Hayley Joy to the next level, and debunk all the doom and gloom about retail. I’m so up for the challenge.

❤ Hayley

I’ve discovered that there is a difference between being lucky, and being blessed with luck.

I get really, really irritated when people tell me how lucky I am to have my own business, be my own boss, have my own choices blah, blah, blah. I’ve decided to become ‘unirritated’ and choose to accept that I’m incredibly blessed with luck. Blessed to do what I love, blessed to make a difference, and especially blessed to work with some of the most amazing women.

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I’m going to be featuring some of those amazing women through 2017. I thought I should kick off the initiative by featuring a woman who inspires me, who makes me so proud to dress her, and a woman we should all know about because she embraces who she is…very proudly.

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Mari Lee is the founder and CEO of DevCom, a company that prides itself on creating a direct link between effective communication, and achieving business objectives. Mari has 18 years experience in development, project management and strategic projects.

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Dressing Mari is inspiring on so many levels. I’ve dressed her personally, I’ve dressed her team for corporate events, and every time I work with DevCom, I’m reminded of how blessed I am to have such grateful and loyal clients…and very lucky too!

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Mari shared these photos with me, and has graciously consented to me sharing them with all of you.

❤ Hayley

 

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