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Plus-size fashion designer

Manufacturing privilege.

I am so privileged to have my own factory. Manufacturing my own collections, allows me so many freedoms to do things that I would never be able to do, if I was bound to outsourced production.

I am able to respond to the needs in my retail store, as and when they occur. When I bought this range of prints, it was this red print that really stood out, and I knew it would sell out fast, I just didn’t expect it to sell out in a day!

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Red African print Mracle Shape top.

I was lucky enough to be able to get more fabric, and the next morning, all other production was put on hold, and we cut another range of Miracle shape tops, and they were in store two days later. It still gives me goosebumps, 30 years later, that we can respond the way we do.

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Production on the rail, always a welcome sight in Hayley Joy production.

I often feel like a live in a fashion dream world, because in the real world  you wouldn’t be able to repeat on demand. I have geared my production, so that there is always room to change the plan. I like that we can, it may not always make good business sense, but it sure keeps things interesting.

Walking into Hayley Joy production, is like walking into a sweet factory for me. Seeing the stock hanging on the rails is a moment I always cherish. I have a wonderful team, a beautiful working space and a job that I love with everything I have. I make clothes and I make a difference, my perfect combination.

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Pretty in Pink

After a marathon fabric shopping excursion, I stopped to get some water, and there was a bunch of pink roses at the door of the shop.

There they were in an ugly bucket, on an ugly stand, in a dull concrete environment. I stood staring at them, thinking about how even in a really bland setting, a pretty bunch of pink roses, will always be pretty.

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Pretty Pink Roses

I suppose this philosophy can be applied to so many areas of our lives. Pretty is pretty, no matter the circumstances, and it’s up to us to take the time to smell the roses, and see the beauty.

In my line of work, I spend as much time selling Plus size fashion, as I do convincing my clients to see the good in themselves. A pretty heart is just as important as a pretty face, in actual fact I’d go so far as to say, that to have a pretty heart is so much more important than having just a pretty face. Body image is a very sensitive issue and that’s why I always design with the intention to make my clients feel amazing about themselves.

Spending the day in an outfit that gets loads of compliments, will automatically make you feel pretty.

I hope my photo (taken by me on my iPhone, and edited by me with my knowledge gained in an online iPhone photography course run by Emil Parkalis), brings some prettiness into your life.

❤️ Hayley

A commitment to all Shapes and Sizes.

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Veronica, my true inspiration.

Being able to dress any size, and any shape, in my Plus size collections, is the highlight of my design career. When I opened Hayley Joy, I was determined to create an environment, where every woman felt welcome and respected.

My brief to Hayley Joy production was that every style I designed and put into production, had to be able to be sized from a Small to a 7XL, so when we worked on the new Miracle Swing camisole, I held my thumbs that it would look amazing on all sizes.

This photo of Veronica who is one of my oldest and dearest customers, proves that we are absolutely on the right track. I’m loving every minute of pushing the design boundaries for Plus sizes…NOTHING.IS.IMPOSSIBLE, and Veronica is the perfect example of that philosophy.
❤️ Hayley

 

Miracle armholes for a Miracle camisole.

A recurring request is for a Plus size sleeveless garment that is respectful to odd and Plus size shapes.

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Pink floral, Viscose Lycra, Miracle swing camisole.

What is that requirement? Well it’s all in the armholes. I have patiently engineered the armholes on this garment. The secret is that all the bits need to be tucked away, so that we wear a sleeveless garment comfortably, without worrying about who can see what, hanging out.
I’m extremely proud of this Miracle camisole shape, that I’ve introduced to the Hayley Joy collection. It does everything it needs to do. I’ve kept the top semi fitted, and swung from the waist to allow for ease of wear.

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Aqua floral, Viscose Lycra, Miracle swing camisole.

Whilst working on this shape, I came to understand, that it is important to take into account, that there are many Plus size women whose arms are perfectly acceptable, and there are also those woman who have learnt to embrace their shapes, and are far more concerned about being cool, than what yours and my opinion of their arms are. It’s for this reason that I designed this respectful garment in two lengths. There is normal camisole length and then I’ve introduced a length that’s just on the knee, and works brilliantly as a costume cover, or is perfect over leggings. It’s a fun look, and one that I know you will enjoy wearing, from a comfort perspective.
❤️ Hayley

 

New Season, New Shape, New Collection…it’s called Ethereal.

Exciting times in Hayley Joy production…we’ve been developing a new shape, the Hayley Joy Miracle Flare Top, to add to our Plus size Miracle top collection.

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A Top called Ethereal.

With this style, my brief to my production team was ‘Ethereal’, I wanted something floaty but flattering. The challenge is always to be able to size from a Small to a 7XL without losing the aesthetic. My commitment is that every style must be able to be produced in all sizes. I also wanted a different sleeve design, I wanted a beautiful floaty sleeve, that would look feminine, be flattering, and above all else, be cool.

Huge advantage to being the in-house model…I get to try all new samples on. I’ve tried it on, and it’s a winner. I loved the feel of this top and I know you’re going to love it.

❤️ Hayley

The simplicity of the Hayley Joy Miracle Shape top.

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Black and White Spot, Miracle Shape top.

How do I explain to you via a social media post, how incredible the fit of this very simple Plus size, Miracle Shape top is? The best I can do is post this photo, and tell you that after all these years, I still marvel at how the simplest of fabrics and designs still have the ability to blow me away.

When I first tried it on, my instant reaction was…wow look at how much shape I have, even after a ‘bit of a fall off the weight bus, winter’…eeeek!!
The fabric is definitely the reason for the wonderful fit. It is lightweight and has a slinky feel to it, but it doesn’t cling.

I’ve kept the design very simple and am letting the fabric shine this time. If you’re looking for a simple, casual, comfortable top for everyday, this is it.
For those of you who have already bought it, thank you for the feedback and I’m glad you are enjoying the simplicity and comfort.
❤️ Hayley

Sizes S – 7XL
Price: R699 (S-4XL)
R750 (5XL-6XL)
R799 (7XL)

Balance in Leadership

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Balance in Leadership

I enjoy leading and learning, and am privileged to have nurtured a team, who are comfortable to give me constructive feedback that I continuously learn from.

Allowing my team members to express themselves and to actively participate in making decisions about fabric, designs and the final look and feel of collections, has proved to me that the Boss doesn’t always have to make all the decisions. Some of our most successful designs have come from input from the seamstresses who vary in age from 30 – 60 years old.

For so long I did this alone, now working as a team, is so much more rewarding than working solo.

❤️ Hayley

 

 

 

Is Shape even an option when designing for Plus sizes?

Yes it is, if you have a whole lot of patience and determination…oh and it helps if the designer is Plus size herself!!

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I’ve spent the last two years determined to create Plus size shapes with Shape. I’ve gone where I never thought I could go, and I’ve uncovered a tiny little area just under the bust, that I’ve worked with, that allows me to shape any size. For way too long, Plus size styles have been stuck in a rut of, however big the tummy and the behind are, that’s how big the area around the shoulders and the bust need to be. That’s the furtherest thing from design truth, it just needed somebody to take the time (a lot of it), and a whole lot of patience, to find shape. It really is there, and it makes the hugest difference to the fit of Plus size clothing.

Working with the new Hayley Joy Miracle Shape tops is like a breath of fresh air for me. Being able to tell clients that I will give them shape, no matter their size, is the most wonderful feeling, and then seeing the look on their faces when they see the shape for themselves, when standing in front of the mirror, is like winning a gold medal. I truly feel like I’ve done my own Olympics whilst designing these new shapes. All the hard work is perfectly cemented when I see the new Summer ’16 collections coming out of Hayley Joy production.
❤️ Hayley

Illusions created by Diagonals for Plus Sizes.

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Pink and Grey Animal print Overvest with black Undertop.

In my never ending attempts to create slimming illusions, I have come to really appreciate the power of diagonal lines. With each new design I get to see how much slimmer I can make you look, by combining complimentary fabrics, and playing with interesting and flattering angles.

This fabric posed a challenge, as it actually has distinct horizontal lines that are set widely apart, which is not flattering for Plus sizes at all. Hayley Joy production and I pushed the boundary somewhat, and cut the panels in such a way, that you don’t notice the stripes. I soooooo love that we  can do that!! It’s one of the many advantages of me having my own production facility, we can play around with concepts that would never be entertained by a CMT factory, and if they did, it would be way to expensive. It doesn’t always make good business sense because it takes that much longer to hand cut, but I really loved the fabric and knew we could make a plan.

This multi fabric mesh overvest is in store now, and works perfectly paired with a plain black short sleeve Miracle undertop.

❤️ Hayley

Sizes S – 6XL
Price R899 for the Overvest, R599 for the Undertop.

 

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