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How my fabric print journey is teaching me patience!

This is a perfect example, of the patience that I’ve learnt, on my iPhone photo to fabric design journey.

A Lilac rose print.
Lilac Roses

Patience is something that eludes me in most areas of my life, because my mind races continuously with pattern, print and of course colour, and I want to see them all, now! The introduction to Photoshop for the final stage of the building of the fabric prints, has humbled me, and I now know that what I see in my design brain, requires many hours of patience, to achieve the final result. This rose print, that I created from a photo that I took with my iPhone, of a beautiful pink rose in my garden, and then put through some very interesting apps on my iPad, is an example of the patience that I’ve learnt on my photo to fabric design journey.

Rose photo edited in iPhone and iPad apps

I built this rose print from scratch, and out of interest I’m logging the hours for these prints. This one took 15 hours. It was intense because it’s the first time I’ve gone down this print road, but the result has been so incredibly rewarding. I’ve seen the samples on, and they do exactly what the plan is, fit and flatter, and offer the colour that my market so desperately want to wear.

Hayley Joy, Miracle Shape top, in Lilac Roses

I design for a hugely diverse market, and my objective when planning the prints, is to always take into account how much cover I can achieve, whilst still offering the maximum amount of colour. The lighter colours are a challenge because they tend to show every lump and bump, but when you choose a crazy colour like this vibrant lilac, and you cover it with roses, which just happen to be one of my favourite flowers, you fool the eyes of the beholder, because between the colour and the print, there is so much going on, that lumps and bumps don’t have a chance to feature.

Not sure how many of these marathon prints I can do, but I’ve dreamt of a print like this for so long, and knowing that I can create it myself, makes me a very happy fabric and fashion designer.

❤️ Hayley

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My Life, my Passion, my Inspiration.

I took a very ordinary photo of a not so ordinary flower. It should have been trashed…but…there’s always app editing to save a bad photo.

My day today was crazy, beautiful and so incredibly rewarding. We’re printing new fabric designs for Hayley Joy for Summer ’18, and today was one of those days where everything that came off the heat press, lived up to my design dream. I’m doing lots of florals and of course lots of colour.

The heat press runs at 200 degrees, and our space is small, so little mini breaks are a necessity. This flower has been incubating in my design head since I edited it yesterday. I couldn’t wait to play with it, so on my little mini break, I went on a crazy editing journey. We joked and said that at the rate I was going, I could be designing “a print a minute”.

This is the edited version that I took on the design journey.

Once I’d cleaned the image up and created something that I could work with, I started playing.

The first edit was a simple one so that I had a base to work from.

From there it was into my most favourite app called Frax, which creates incredible Fractals. There were so many amazing results, here are a few of my favourites.

This will definitely illustrate why I’m so inspired by app editing. After all, this was a very pretty flower, captured badly, that should have been trashed.

These remind me of very glammed up seashells.

I see this design on silk scarves (my big dream is to have my own Fractal prints, printed on pure silk.)

From here I started to build actual prints for my clothing collections.

I can’t wait to print these on Chiffon.

I often get asked for fabric prints with yellow. It’s not a colour I ever really work with, but I’ve decided to honour the requests this season, and really liked this combination.

I’m not sure what I would do with this, but I love it, so I’ve added it to my think tank.

And last but not least, my absolute favourite – a labour of love to isolate it onto the black background, but so worth the effort. This one I’d print on a huge canvas.

Hope you’ve enjoyed the journey.

❤️ Hayley

My year of juxtapositions…so far.

In conversation with a very dear client this week, she told me that I absolutely have to share my experiences so far in 2017, because there are so many people going through so much, and sometimes it takes somebody else’s experiences to put your own into perspective…so here goes…whew, and it’s only the middle of March!

2016 was a year of immense challenges both personally and as an entrepeneur. The world as we knew it shifted once again, and new challenges presented themselves. Personally I was dealing with watching my beloved father dying a very slow death in front of me. Watching the slow degradation really took its toll on me towards the end of 2016, and it was only my faith in focusing on the light, that enabled me to keep the darkness at bay.

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My words.

 

But then as life does, it always offers up two choices. I had embarked on a journey to realising my dream of designing and printing my own exclusive fashion fabrics, that would allow me to take my Plus size fashion collections to a whole new level, and that was my welcome diversion. I completely immersed myself in my great love which is all things fabric related. And so 2016 came to an end, and I was able to go away for 4 days and indulge my love for iPhone photography. I discovered a love for bugs and macro photography, and captured nature at it’s really ‘up close’ best.

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Totally in love with capturing the Bug World with my iPhone.

And into 2017 I came with an excitement I hadn’t felt in a long time. I went full steam into converting my iPhone photos into fabric prints, and on the 10th of February we printed our first samples of my exclusive designs. Realising my 25 year dream was a defining moment, and I came alive with a feeling that made me really excited. I rushed home after work to share my excitement, only to find that my Dad had taken a really bad turn. An hour later he died in front of us, and even though I never got to share my news with him, I knew that he had moved on, to release me to be able to go forth and give this new venture my all. It is a venture that will prove many things, because I’ve gone into it knowing very little, but am determined to take full advantage of the amazingly smart world we live in.

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A Rose captured, edited and transformed into an exclusive Hayley Joy fabric print.

On the 11th of February, 24 hours after my Dad passed on, my beloved mother tripped over a shoe and fractured her hip. At this stage you’re probably reading this going “what!!”, well I felt the same way as I stood looking at her lying on the floor. It is 5 weeks since her fall and I have been ‘nursing’ her, never having taken care of anybody on this level before. I’ve been asked so many times how I do it, and it’s a crazy thing, but there’s a side of you that kicks in and you just do it. As negative as the actual experience was, there are many positives that have come out of it, the most important one being reconnection. We had all become so disconnected whilst dealing with my Dad’s illness, and in a crazy twist, my Mom’s fall forced us all to reconnect.

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Reflections, reactions, reconnections.

They say that things happen in 3’s and I so hoped that it wouldn’t be true, but unfortunately we’ve been dealt another devastating blow. Three weeks ago my father in law was diagnosed with incurable lung cancer, and has been given four to six months to live. I’ve had to go from being supported to being the supporter.

I’m not one to question, so I’ve accepted that this is our journey in 2017, and our lives at the moment are filled with many juxtapositions. We live with tremendous sadness, and we live with tremendous excitement. The diversion that the excitement provides from the sadness, is one we will only truly understand in the months to come.

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Floral photography – my necessary diversions. 

You’re probably asking how I’ve stayed upbeat and focused. My only advice is to find something that you can immerse yourself in when the going gets tough. I hope that your going is not as tough as mine has been, but my iPhone photography and iPhone editing, has been my absolute ‘sanity saver’.

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A Hayley Joy original fabric print inspired by all things floral.

Life as I knew it, is going to be forever changed in 2017, but I have a little toolbox in my head, filled with ‘life tools’ and I think I’m going to be calling on them a lot. Feel free to reach out if you need support.
❤ Hayley

Plain white fabric at 9am, print at 11am, Hayley Joy original at 1pm…dreams coming true.

I often used to joke that if I had my life over, I would have chosen fabric design rather than dress design, because my frustration in my line of work, has always been my inability to buy prints that I can see so clearly in my head.

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Quote I live by.

Being a Plus size myself, and designing for Plus sizes, means that I have a pretty good idea of what works in terms of prints.
My aim on my new fabric design journey, is to debunk the theory that Plus size women don’t do colour, and that they don’t do bold, because they do, and my sales statistics prove exactly that.

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Bold and colourful prints designed for a future Hayley Joy, Plus size collection.

So with my passion burning, I have realised my dream, and am designing and printing my own designs, that have been carefully thought through. I want to offer exclusive designs that have never been seen before, and I want extraordinary, because it’s time.

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Future fabric designs, designed by Hayley Joy.

It’s been a really interesting experience, because I’ve designed so many potential prints that have ended up being deleted. Having the luxury of being able to print a sample, and see the print before it physically goes into production, means that I have complete control over the quality and design of the print and the colours. I’m also able to test the market by making a sample first, and I’ve loved the response to the sample made up in this design. I’ve had to put a note on it saying “Sample only, not for sale!”

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Never ending possibilities.

I cannot even begin to explain the feeling I had two weeks ago, when I saw my fabric design dream come true.
I had plain white fabric at 9am, I had my own exclusive print at 11am and I had my first Hayley Joy original at 1pm.

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Hayley Joy shape top in Lime Green print with black mesh overlay.

This wonderful Lime Green print with so many design options makes me so proud. I spent a long time creating it, because I knew what I wanted.  I just had to teach myself how to create it.
There are no limits to dream and I’m dreaming very, very big.

❤ Hayley

I’m taking full advantage of the incredibly smart world we live in.

A year ago I entered the world of online studying, and it proved to be life changing on so many levels. This week I entered that world again, and into day three I’m reflecting on how much my life has changed in a year.

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I chose to do an Online Digital Marketing course with Getsmarter, and I became enlightened as to how smart the world is, that we live in. One of the things that really stood out for me was the constant reference to ‘images are king’. It made perfect sense, that in a world where so much information is coming at us every second, the only thing that would stop us in our scrolling tracks, would be an amazing image.

With that knowledge in hand, I decided to sign up to a random online iPhone photography course, that completely changed my life. If like me you believe in the law of attraction, then this course epitomises all that I believe. One month into the course, I started designing potential future fabric prints, with all the new apps I’d been introduced to, and the incredibly generous advice that I was given by the members in the Facebook group. A whole new world opened up, and that very distant fabric design dream, started to not look so distant. In November last year I was introduced to the world of sublimation printing, and I saw my iPhone photos, that I’ve manipulated into fabric print designs, come to life.

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This course proves how smart technology really is.

Just over a year later I’ve signed up to study again. I’m now going to learn how to put the photos that I’ve taken, and edited, into proper print ready designs, so that I can produce exclusive fashion fabrics for Hayley Joy. I’ve seen the samples, and I feel like a kid whose been gifted a new toy, that is very, very clever. This world we live in is exceptional, we should all focus a little more on that, you will be blown away by what is at your fingertips.

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Future fabric prints designed by Hayley Joy.

I dream about filling Hayley Joy Shop, and Hayley Joy online, with the most sensational prints. By designing and manufacturing my own exclusive prints, I offer my loyal clientele the next level in Plus Size fashion, and that is exclusivity. Wherever you go in your Hayley Joy designs, you will stand out, because I’m going to now design the prints that we’ve all been dreaming about. No more lamenting about what we can’t have, now we can have anything and everything we dream about. If you want pink and purple with a touch of grey, I can create that. If you want a marble print (which is one print I’ve been dreaming about, and have never seen in South Africa), I can design it. The world of design is now my playground, and I am going to prove that there really are no limits to dream.

❤ Hayley

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Determination and Perseverance.

I’ve never been more determined than I was, to make it out of 2016 with my confidence and my determination intact, and I’ve never wanted to persevere as much as I do in 2017. 2016 was a challenging year but I didn’t allow it to take me down. I went back at it hard and focused on the end goal, which is always to deliver 100%. I made an interesting observation about ones state of mind in tough times. It seems to be so much easier to succumb than to fight back. Well I fought back, I never gave up (there were times when my faith was tested), but if I know nothing else, I know that I must succeed, there is to much at stake for me to crumble.

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Determination.

During the last 6 months of 2016, I had an awakening, I started to see things completely differently, and I started to really feel 2017. I’m not the biggest planner, I tend to wake up and see how I feel, which usually dictates the plan (interesting way to operate as an entrepeneur I hear you say). But it’s how I’ve always done things, and I’m lucky to have a team that flow with the uneven and unpredictable tide. The only plan that I ‘planned’, was to become more aware, more in the moment, and more determined to see only beauty in 2017.

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Against all odds.

So it’s back to work on the 9th Jan and part of the perseverance plan is to take me and my business to a new level. I have nurtured a great team around me, who are able to take care of themselves, so for me it’s off to have some fun. I’m going inside my creative brain and I am hoping to deliver the most wonderful and innovative designs that can be applied to any surface. I’ve seen a mock up of one design on a variety of surfaces, from bags, to cushion covers, to T-shirts to canvases, and the cliché ‘the sky’s the limit’ has never been more appropriate.

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No limit is to dream. Anything is possible.

The photos that I took of these mushrooms, made me really think about perseverance. They were growing out of a pile of debris, and yet their determination to show off their beauty and determination, was never going to be impacted by their surroundings. In 2017, I’ll be looking to nature as my constant inspiration, and these photos prove how much inspiration there is all around us, if we just take some time to look.

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Reflections.

❤ Hayley

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