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Hayley Joy's Blog

My Beautiful World

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Job satisfaction

Just because I post pretty pictures, doesn’t mean that my life is perfect.


My appproach to my life is a choice. I choose to see the beauty in everything. It doesn’t make me lucky and it isn’t always perfect, but it sure beats wallowing in the negativity that we are purposefully exposed to. The more pretty pictures I post, the more people tell me how lucky I am that my life seems so perfect. There’s no such thing as the perfect life, but there’s definitely a thing called the perfect choice.


How do you keep the masses from questioning your dodgy actions? 

You keep them stupid, hungry, cold and in debilitating debt. That way they will just be trying to survive, they will never have time or capacity to question or see the beauty in anything.

How do you not become one of those masses? 

You make a very conscious choice to choose a different life. You enlighten yourself any way you can. Don’t assume that you have to pay for everything, you don’t, you live in the smartest world, with access to things called Google and YouTube, that can teach you anything you want to know, for free. Don’t tell me it’s not free because you need data, there’s free wi-fi, you may just have to choose to look a little harder for it. 


How do you shift your thinking from shame poor me to Yay me?

You stop listening to fake negative news, that’s a logical choice. You choose to search out the beauty that we are surrounded by, and hardly ever see, because you’re so busy obsessing about situations you cannot ever change. You hold a thing in your hand every single day that enables you to capture so much beauty. Go to the camera in your phone, focus on something beautiful and capture it, and then share it and make somebody happy, because you made a choice to share beauty and not ugly! You don’t have to be a photographer, you just have to be committed to seeing the beauty that is everywhere, and that has been gifted to us for free. You’re surrounded by it, you just have to start seeing it.


And when you start experiencing the feeling of satisfaction, because you put something beautiful out into the world, then you will understand the difference between being lucky and being the navigator of your own destiny.
It’s always a choice 💜

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Reflecting and Projecting

2016 was a year of learning for me. In my 52nd year I went back to school for the first time in 35 years. I chose to do an online digital marketing course with Getsmarter…yes me…the once VERY technologically challenged girl!
I ran my business and I studied for 10 very intense weeks, and I passed…proudly.

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A certificate that makes me really proud.

I learnt how to REALLY delegate. Yes me the one time control freak. And how did it feel I hear you asking, it felt sooooooo liberating. If you’re not good at it, try it, it is life changing. Hire right, my business coach Brent Spilkin from Growing Pains said, never a truer word spoken. Delegating allows you to dream big, and deliver even bigger.

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I love these words.

I learnt how to take a random chance and I signed up for an online iPhone photography course, that has completely transformed my life. It has unleashed a creativity in me that I never knew was there. It has taught me patience, it’s taught me to be so much more observant, it’s connected me with some of the most amazing humans all over the world. It’s awoken my creativity on an explosive level.

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One of my favourite photos on my new iPhone photography journey.

I learnt how to expand my business without stretching myself thin. I took Hayley Joy online and have enabled women all over the world to have access to true Plus size fashion, designed by a genuine Plus size designer. To date we have not had one garment returned for a refund, and have only had two size changes. That is an enormous achievement in the online sales world.

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So how do I top 2016 in 2017?

I go back to school to do an online graphic design course, to realise a 30 year dream, to design and print my own exclusive ranges of fashion fabrics. They say that the only way we are going to make it in business, going forward, is to stand out. I have every intention of taking my new found love and knowledge of photography, and creating collections of fabrics that have never been seen before. I am going to listen to the future predictors, and I’m sooooooo going to stand out. I want to be that girl that at 52 took on the world and did it her way.

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Future fabric inspiration from my magnificent Jacaranda tree in my garden.

❤ Hayley

I’ve discovered that there is a difference between being lucky, and being blessed with luck.

I get really, really irritated when people tell me how lucky I am to have my own business, be my own boss, have my own choices blah, blah, blah. I’ve decided to become ‘unirritated’ and choose to accept that I’m incredibly blessed with luck. Blessed to do what I love, blessed to make a difference, and especially blessed to work with some of the most amazing women.

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I’m going to be featuring some of those amazing women through 2017. I thought I should kick off the initiative by featuring a woman who inspires me, who makes me so proud to dress her, and a woman we should all know about because she embraces who she is…very proudly.

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Mari Lee is the founder and CEO of DevCom, a company that prides itself on creating a direct link between effective communication, and achieving business objectives. Mari has 18 years experience in development, project management and strategic projects.

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Dressing Mari is inspiring on so many levels. I’ve dressed her personally, I’ve dressed her team for corporate events, and every time I work with DevCom, I’m reminded of how blessed I am to have such grateful and loyal clients…and very lucky too!

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Mari shared these photos with me, and has graciously consented to me sharing them with all of you.

❤ Hayley

 

This should sooooo not be happening!

It’s emails like this that make me so incredibly sad. I can only imagine the desperation, and then the guts to actually write and send this email. I still cannot believe that no other stores get the need for respectfully designed Odd and Plus sizes. Surely I cannot be the only designer, with her own weight issues, that gets it…that thought defies logic.

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A desperate plea for help.

I am constantly pushing the design boundaries for Plus sizes, because the needs are very different to normal sizes, and you cannot think that you are just going to upsize normal sizes. When designing collections for Hayley Joy, I insist on incorporating styles for all occasions, because this is not the first email like this, and it certainly won’t be the last.

The good news is that T arrived, tried on two different styles, first one was definitely not right, second one was amazing. She shrank in front of my eyes. Her relief was inspiring, and so was her gratitude.

Being able to make a difference and make a living…once again, my gratitude knows no bounds.
❤️ Hayley

I hold many keys to Plus size self-love, it’s time to start unlocking.

A common conversation in Hayley Joy retail is body image. This quote made me start thinking about how every conversation has the same thread…if only I could lose some weight.

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Imagine….❤️

Well let’s be honest, by now we do understand that we didn’t arrive at our current weight in one month, so it definitely isn’t going to take one month to lose it. We spend so much unnecessary time obsessing about our size, and what other people think about our size!!

I love walking on the beach, but I don’t love being in a bathing costume, so I don’t walk on the beach. Why? Oh because I think the whole beach is looking at me, well they’re not. They are more likely to be doing a bunch of other things, than they are ever likely to be looking at me. So why do I allow my insecurities to define what I do and don’t do.

I have a very strong opinion about this fact, actually I have two options. The first one is, what makes us think that we are so special that everybody is looking at us, because they aren’t, they are looking at their cellphone screen, scrolling on Facebook…that’s the reality. My second opinion is that if we spent as much time loving ourselves as we do bashing ourselves, we would have so much more time to do the things that make us happy.

In my never ending quest to make women feel better about themselves, I have started to design styles that I would normally never have designed, because I was being led by my assumption that nobody would wear sleeveless, nobody would wear white, nobody would wear anything that wasn’t a traditional cover up for Plus sizes. The response has been phenomenal and I am loving how I’m getting previous stalwarts to shift their emphatic ‘no I will never go sleeveless’, to ‘what the hell, I’m done worrying what everybody thinks’. It is a very important shift for me and my business going forward, because I hold many keys to unlocking self love.

I strive to be the Plus size fashion designer who designs respectful and well fitting fashion, and now I’m taking it a step further and pushing the limits ever so slightly, by designing Odd size and Plus size styles that are not perceived as normal for these sizes.
I’ve designed a fabulous sleeveless swing top sized from S – 7XL, with perfectly engineered armholes, because we don’t get fat in our armholes. I never understand why Plus size armholes are always cut out so deeply, that every bit that we don’t want to stick out, sticks out. I’ve incorporated every design aspect that is required to fit and flatter all shapes and sizes, and every time I see this design on the various body shapes, I gain more confidence to push the design boundary even further.

My design journey is a very inspiring one and it is now becoming a very fulfilling one. More love for ourselves ❤️ Hayley

Grateful for the acknowledgement, always.

Honoured and privileged for the acknowledgement and affirmation, for my commitment to making a difference in the lives of women, of all shapes and sizes.

My committment to changing perceptions about Odd and Plus sizes, is unwavering, and this is a wonderful reward for that commitment, from The Saturday Star.

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I am so grateful for my ability to design and manufacture ranges of clothing, that make a difference in the lives of so many women. Together with my amazing team, I am living a dream that has no limits.

With our newly launched online store http://hayleyjoy.com my dream of reaching so many more of you is such a wonderful reality.
❤️ Hayley

 

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