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Hayley Joy online

I dreamed a dream…oh how apt those words are for Hayley Joy today.

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Two years ago a seed was planted, to offer our Hayley Joy, Plus size collections, online. Today that dream is a reality and my excitement has no bounds, as I set out on this amazing path to offer real shapes to real women, wherever you are in the world. I have created true Plus size shapes, sized from a generous small to a very generous 7XL, to fit and flatter, no matter your size or your shape.

Welcome to Hayley Joy online and welcome to my Shape Evolution.
❤️ Hayley Joy Weinberg

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The perfect travel ensemble designed and manufactured by Hayley Joy.

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Lilac Spray Lace Jacket.

It’s amazing how much business has changed with our ever changing world. In the past I would change the store over to Winter at the end of March, and there wouldn’t be a piece of summer stock on the floor.

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Bon Bon Thick Strap Camisole. (Basics range)

Last year I had so many clients travelling during May, June and July, and we were all frustrated by the lack of summer stock available, so this year I kept a quarter of the store for summer stock and what a difference it’s made.

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Bon Bon Straight Leg Pants. (Basics range)

So many of you are travelling overseas for weddings, and need lightweight Plus size styles. This Pink Spray Lace jacket is perfect for traveling, and is very easy and light to pack, and the best part…it doesn’t crease.
I’ve paired it with black Bon Bon pants and a Bon Bon black thick strap camisole. The pants and cami are part of the HJ basics collection, and are the perfect travelling duo.
❤️ Hayley

My extra kilos are important…

I’m at such a wonderful place in my shaping journey, and it’s these Miracle top styles, that continuously inspire me to push the shape boundaries. My commitment is always, that all styles in Hayley Joy retail, and on the future Hayley Joy online store, must be able to be sized respectfully from a S – 7XL.

Winter Miracle shape top
Black and White stars, Miracle shape top.

I’m so excited to present these new Winter Miracle tops. The fit of this top is tooooo fabulous. It’s the perfect shape for all sizes, but my true inspiration is how it fits and flatters Plus sizes. I think it’s the heavier weight fabric that gives it such wonderful body. It’s got a distinct shape in the waist, and even with my extra kilos that I’m carrying, I still feel really, really good in it.

 

Winter Miracle shape top
Denim Paisley Miracle shape top with leather detail.

This extra kilo thing seems to be a a ‘trend’ 😂 and in discussions in the store about this very topic, we unanimously agreed, that my extra kilos are very important, because they keep me focused on designing flattering styles for your extra kilos.
😂😘❤️ Hayley

Positivity in Negativity…

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I’m sharing this little rant of mine because it’s one of those stories that starts out as a negative, and turns into a huge positive.
I try my hardest to provide the best service I can, and yes I’m human, but I have as many checks in place as I can, to make sure that we don’t slip up, and if we do, they are minor slip-ups that won’t destroy a relationship with either a client or a supplier. So when I’m on the receiving end of really bad service, that is potentially damaging to my business and my reputation, I do tend to get a little angry, and worried about who I am entrusting my brand to.
 This was my question (quite a long one.)

‘Why am I teaching my courier company who are going to handle all my online deliveries, and my bank who are going to handle the payments, about customer service and communication?
’

Uncollected parcels…no communication for reasons.

Undelivered business credit card ordered end Feb, been sitting with relationship manager since first week of March.

Am I missing something here? I thought collecting parcels and delivering credit cards was the easiest part of both jobs!

So whilst sitting pondering a whole lot of things about these two situations, this pertinent quote popped into my head. And that is the positivity that came out of the rant. The bigger I dream for Hayley Joy, the bigger and better I am going to deliver. I want to prove, that it doesn’t matter how big we grow, my commitment to providing good service when I opened Hayley Joy retail 9 years ago, was and is, always going to be my number one priority. I have hand picked the right people in the right positions, and together we are going to make your online shopping experience, is as good as your physical experience is, when you shop at Hayley Joy retail.

Rant over…HJ feeling much calmer and wiser. ❤️

I won an online course and turned my life upside down for 10 weeks.

Done, dusted and submitted, a full Digital Marketing Strategy thanks to GetSmarter who I studied through and Heavy Chef who I won it through, and of course the best business coach in the world, Brent Spilkin from Growing Pains Business Coaching, who is the real reason this all came to be.

I pushed myself to new limits, I nearly threw the laptop out of the window, numerous times, but above all else, I learnt that it is never to late challenge and educate your mind. I chose the Online Digital Marketing course, because I handle all the social media for Hayley Joy and I knew that it was time to delve a bit deeper, and start really understanding all the aspects.

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I learnt how to create a website from scratch and how to optimise the various aspects,  I learnt how to read my analytics, with insight that has helped me make major tweaks across my  various platforms. I learnt how to delve much deeper into Facebook advertising, I learnt how to create an effective email campaign, I learnt all about cellphone marketing, and then in week 10, I took everything that I’d learnt over the past 9 weeks, and created a Digital Marketing Strategy from start to finish.

I’m both nervous and excited to see those results, and I’d like to believe that I gained enough knowledge in a field that I previously knew very little about.

And so life will gain some normality for a couple of weeks, until Hayley Joy online becomes a reality…soon.

❤️ Hayley

 

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