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Hayley Joy's Blog

My Beautiful World

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fuller figured women

My Beautiful World.

Sunday hiking is my reboot for the week that lies ahead. I discovered the Modderfontein reserve in Johannesburg, South Africa, in December 2018, whilst scrolling on Facebook, and oh my word, what a find! It’s the old AECI explosives testing site, which now comprises 700 hectares of the most pristine and beautiful hiking, cycling and running trails.

My health has been an issue for many years, but in 2018, I decided to take it back. I got off all the meds that I’d been put on, because nobody knew what was really wrong with me. All I knew was that I was in pain from my brain to my toes. 13 months later and I hiked 10km’s today!

I stopped eating inflammatory, synthetic foods and I slowly started exercising. In the beginning I exercised through the pain, but as I lost each kilo, the pain diminished on it’s own, with no pain killers needed. I’ve lost 12 kilos and many more inches, and I feel human again. It’s a very special feeling to feel human after feeling like an alien in your own body, for so long.

Of course I could never do it without the support of my patient beautiful life partner Mr. C. Without him I know I would never get up at 5am on a Sunday, to go hiking at 6am.

Enjoy the beauty that nature gifts for free ❤️

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I figured out my passion, which led me to my purpose.

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My passion is my purpose.

I deal with weight issues in every aspect of my life, I am overweight and I design and produce clothes for overweight women. There I have said it, and I didn’t cringe. It is what it is! So when I get asked this question ‘do you not get grossed out making clothes for fat women’…quoted exactly as said, I feel the need to clarify a couple of things and to address this issue.

I like to use the words Plus Size, when referring to my speciality. It has a neutral resonance.

No I don’t get grossed out at all, in fact the exact opposite, I am 1000 percent inspired, by my need to provide ranges of clothing that give plus size women, and in fact all size women, a range of clothing that is funky, fashionable and MOST importantly comfortable. I know that because I am a plus size myself, I really understand how it works.

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http://www.hayleyjoy.com/size-guide

Let’s play open cards here…none of us plus size women are going to be thin today, tomorrow or at the end of the month. We all battle our weight demons for different reasons. My sole purpose is to provide ranges of clothing that enable all shapes and sizes to feel fabulous…because, yes, believe it or not, us plus size chicks can feel fab, as long as we are comfortable, and are wearing clothing that we know have been genuinely designed with us in mind.

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Respectful labeling honouring a shape not a size.

When I opened Hayley Joy I only sized up to a 3XL, within a year I had started doing a couple of the styles up to 5XL, and then I realized that, actually, there was a very, very urgent need for 6, 7 and 8XL. This is the true forgotten market, these women have minimal or no access to any kind of fashionable clothing. It is a challenge on many levels to produce fashionable clothing in these sizes, but I would not be complete and fulfilled if I was to ignore this market. I have invested many long hours in developing styles that allow me to grade up to these sizes and after years of investment it is now truly starting to pay off. It is the most awesome feeling to put a new range into production and add in those sizes, so that when those size clients come in to the store, there are ready to buy pieces in their sizes. I couldn’t ever explain the amount of gratitude I experience from these sizes, it is the most rewarding feeling in the world, to know that I am changing women’s lives by simply going the extra mile with them in mind. So no, I am not, ever grossed out making clothes for ‘fat women.’

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Beautiful affirmation from a beautiful woman who I’m so proud to dress.

This message from a client, is my ultimate reward  and makes me so grateful to be able to make a living and a difference, whilst doing what I love sooooooooo much.

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http://www.hayleyjoy.com

 

❤ Hayley

I’ve discovered that there is a difference between being lucky, and being blessed with luck.

I get really, really irritated when people tell me how lucky I am to have my own business, be my own boss, have my own choices blah, blah, blah. I’ve decided to become ‘unirritated’ and choose to accept that I’m incredibly blessed with luck. Blessed to do what I love, blessed to make a difference, and especially blessed to work with some of the most amazing women.

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I’m going to be featuring some of those amazing women through 2017. I thought I should kick off the initiative by featuring a woman who inspires me, who makes me so proud to dress her, and a woman we should all know about because she embraces who she is…very proudly.

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Mari Lee is the founder and CEO of DevCom, a company that prides itself on creating a direct link between effective communication, and achieving business objectives. Mari has 18 years experience in development, project management and strategic projects.

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Dressing Mari is inspiring on so many levels. I’ve dressed her personally, I’ve dressed her team for corporate events, and every time I work with DevCom, I’m reminded of how blessed I am to have such grateful and loyal clients…and very lucky too!

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Mari shared these photos with me, and has graciously consented to me sharing them with all of you.

❤ Hayley

 

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