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Hayley Joy's Blog

My Beautiful World

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flowers

Designing in a very smart world.

I’m an iPhone photographer, with a passion for turning my iPhone photos, into art.

I’m blessed to live in a city, where the weather is beautiful. I’m extremely blessed to have a beautiful garden, that affords me so many beautiful opportunities, to photograph nature at her very best.

I recently bought two exotic Hibiscus plants, that inspire me daily. Their flowers are exquisite and they flower profusely. I feel as though I get a new gift everyday. Some days the flowers are more perfect than others, this day was one of those.

Besides the joys from my garden, the other amazing joy that I’ve been given, is the joy of app editing. I have been introduced to a world that enables me to go on creative journeys that take me to places I never thought I could go to.

From the phone that I hold in my hand, to the incredibly powerful apps like iColorama, my world is filled with never ending editing joy.

I took this Hibiscus on an inspired journey, starting off with the ability to blur the actual image. Imagine that with one tap, I was able to create a perfect blur background, on which to build multiple creations.

My go to app for creating and designing my prints, is iColorama. I am continually blown away by what is possible. It is app editing on steroids, and I have so much admiration for the creators. It affords me the opportunity to go on the craziest design journeys, that enable me to take this blurred image, and create the beginning of a future print.

Within iColorama there are endless opportunities and for me it’s about pressing buttons. My hubby knows that when I start frenetically pressing on my iPhone or iPad screen, I am lost to the real world. And so the build begins.

My aim is to build this into a step and repeat pattern which I can then use for my clothing creations. The repeat pattern starts out very simply as a tile effect.

I love playing around in the Superimpose app where you can go completely crazy with masking. Confession…I spend hours there.

I took the blur background and superimposed the tiles on top of it.

This will make a perfect step and repeat pattern, but there are so many amazing options in iColorama. I’m on holiday, so I can play, with no time constraints. It’s a wonderful place to be – we take time so for granted – I’m spending hours binge watching iColorama tutorials, and then going on these amazing design journeys.

I see the one below as a greeting card and also the cover of a journal.

Here are some never ending possibilities.

Abstract Hibiscus floral.
Hibiscus Explode.
Another world.

And from all of those, I will build a final fabric print, that will look something like this.

Hibiscus Journey.

I hope you’ve enjoyed my Hibiscus print journey.

❤️ Hayley

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My year of juxtapositions…so far.

In conversation with a very dear client this week, she told me that I absolutely have to share my experiences so far in 2017, because there are so many people going through so much, and sometimes it takes somebody else’s experiences to put your own into perspective…so here goes…whew, and it’s only the middle of March!

2016 was a year of immense challenges both personally and as an entrepeneur. The world as we knew it shifted once again, and new challenges presented themselves. Personally I was dealing with watching my beloved father dying a very slow death in front of me. Watching the slow degradation really took its toll on me towards the end of 2016, and it was only my faith in focusing on the light, that enabled me to keep the darkness at bay.

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My words.

 

But then as life does, it always offers up two choices. I had embarked on a journey to realising my dream of designing and printing my own exclusive fashion fabrics, that would allow me to take my Plus size fashion collections to a whole new level, and that was my welcome diversion. I completely immersed myself in my great love which is all things fabric related. And so 2016 came to an end, and I was able to go away for 4 days and indulge my love for iPhone photography. I discovered a love for bugs and macro photography, and captured nature at it’s really ‘up close’ best.

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Totally in love with capturing the Bug World with my iPhone.

And into 2017 I came with an excitement I hadn’t felt in a long time. I went full steam into converting my iPhone photos into fabric prints, and on the 10th of February we printed our first samples of my exclusive designs. Realising my 25 year dream was a defining moment, and I came alive with a feeling that made me really excited. I rushed home after work to share my excitement, only to find that my Dad had taken a really bad turn. An hour later he died in front of us, and even though I never got to share my news with him, I knew that he had moved on, to release me to be able to go forth and give this new venture my all. It is a venture that will prove many things, because I’ve gone into it knowing very little, but am determined to take full advantage of the amazingly smart world we live in.

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A Rose captured, edited and transformed into an exclusive Hayley Joy fabric print.

On the 11th of February, 24 hours after my Dad passed on, my beloved mother tripped over a shoe and fractured her hip. At this stage you’re probably reading this going “what!!”, well I felt the same way as I stood looking at her lying on the floor. It is 5 weeks since her fall and I have been ‘nursing’ her, never having taken care of anybody on this level before. I’ve been asked so many times how I do it, and it’s a crazy thing, but there’s a side of you that kicks in and you just do it. As negative as the actual experience was, there are many positives that have come out of it, the most important one being reconnection. We had all become so disconnected whilst dealing with my Dad’s illness, and in a crazy twist, my Mom’s fall forced us all to reconnect.

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Reflections, reactions, reconnections.

They say that things happen in 3’s and I so hoped that it wouldn’t be true, but unfortunately we’ve been dealt another devastating blow. Three weeks ago my father in law was diagnosed with incurable lung cancer, and has been given four to six months to live. I’ve had to go from being supported to being the supporter.

I’m not one to question, so I’ve accepted that this is our journey in 2017, and our lives at the moment are filled with many juxtapositions. We live with tremendous sadness, and we live with tremendous excitement. The diversion that the excitement provides from the sadness, is one we will only truly understand in the months to come.

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Floral photography – my necessary diversions. 

You’re probably asking how I’ve stayed upbeat and focused. My only advice is to find something that you can immerse yourself in when the going gets tough. I hope that your going is not as tough as mine has been, but my iPhone photography and iPhone editing, has been my absolute ‘sanity saver’.

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A Hayley Joy original fabric print inspired by all things floral.

Life as I knew it, is going to be forever changed in 2017, but I have a little toolbox in my head, filled with ‘life tools’ and I think I’m going to be calling on them a lot. Feel free to reach out if you need support.
❤ Hayley

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