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Hayley Joy's Blog

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fabric designer

My Life, my Passion, my Inspiration.

I took a very ordinary photo of a not so ordinary flower. It should have been trashed…but…there’s always app editing to save a bad photo.

My day today was crazy, beautiful and so incredibly rewarding. We’re printing new fabric designs for Hayley Joy for Summer ’18, and today was one of those days where everything that came off the heat press, lived up to my design dream. I’m doing lots of florals and of course lots of colour.

The heat press runs at 200 degrees, and our space is small, so little mini breaks are a necessity. This flower has been incubating in my design head since I edited it yesterday. I couldn’t wait to play with it, so on my little mini break, I went on a crazy editing journey. We joked and said that at the rate I was going, I could be designing “a print a minute”.

This is the edited version that I took on the design journey.

Once I’d cleaned the image up and created something that I could work with, I started playing.

The first edit was a simple one so that I had a base to work from.

From there it was into my most favourite app called Frax, which creates incredible Fractals. There were so many amazing results, here are a few of my favourites.

This will definitely illustrate why I’m so inspired by app editing. After all, this was a very pretty flower, captured badly, that should have been trashed.

These remind me of very glammed up seashells.

I see this design on silk scarves (my big dream is to have my own Fractal prints, printed on pure silk.)

From here I started to build actual prints for my clothing collections.

I can’t wait to print these on Chiffon.

I often get asked for fabric prints with yellow. It’s not a colour I ever really work with, but I’ve decided to honour the requests this season, and really liked this combination.

I’m not sure what I would do with this, but I love it, so I’ve added it to my think tank.

And last but not least, my absolute favourite – a labour of love to isolate it onto the black background, but so worth the effort. This one I’d print on a huge canvas.

Hope you’ve enjoyed the journey.

❤️ Hayley

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When you dream about something for so long, and it comes true…that feeling!

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Sewing thread in my four chosen colours.

Being able to design exclusive fabric prints for my Hayley Joy ladies clothing collections is a true dream come true, but the bigger dream is now starting to become a reality, and that’s the dream of being able to take a photo with a specific end goal in mind. The end goal in this case is to create a print in specific colours, to compliment a jacket that I’ve designed, so that it creates a complimentary mix and match. I wanted to use something that is fashion related so settled on the thread that we use in the factory all the time.

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Thread photo ready to be manipulated.

The colours are the four colours that I want in the print, so let me take you on the journey to the final print. I took the photo into an iPhone app that creates old fashioned kaleidoscope type images. This would enable me to have a good spread of the colours.

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iPhone App edit to create a kaleidoscope effect.

I then went into my favourite fractal app, took the kaleidoscope image and converted it to a fractal image. I created two fractals to see which one would convert to the final print. Creating fractals has become a real passion of mine. I love the results, and I especially love how many different versions are achievable.

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Fabulous Fractals.
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Feathery Fractal with end design becoming obvious.

The end result of this feather design is exactly what I set out to achieve, and I cannot wait to print it to see the final result. The best part about my chosen journey is that I get to design it and print it, so I can plan the whole process from start to finish, and achieve instant results. That is the ultimate dream come true!

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A Hayley Joy exclusive fabric print.

Hope you enjoyed the journey ❤️ Hayley

 

 

 

 

 

 

 

 

Plain white fabric at 9am, print at 11am, Hayley Joy original at 1pm…dreams coming true.

I often used to joke that if I had my life over, I would have chosen fabric design rather than dress design, because my frustration in my line of work, has always been my inability to buy prints that I can see so clearly in my head.

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Quote I live by.

Being a Plus size myself, and designing for Plus sizes, means that I have a pretty good idea of what works in terms of prints.
My aim on my new fabric design journey, is to debunk the theory that Plus size women don’t do colour, and that they don’t do bold, because they do, and my sales statistics prove exactly that.

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Bold and colourful prints designed for a future Hayley Joy, Plus size collection.

So with my passion burning, I have realised my dream, and am designing and printing my own designs, that have been carefully thought through. I want to offer exclusive designs that have never been seen before, and I want extraordinary, because it’s time.

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Future fabric designs, designed by Hayley Joy.

It’s been a really interesting experience, because I’ve designed so many potential prints that have ended up being deleted. Having the luxury of being able to print a sample, and see the print before it physically goes into production, means that I have complete control over the quality and design of the print and the colours. I’m also able to test the market by making a sample first, and I’ve loved the response to the sample made up in this design. I’ve had to put a note on it saying “Sample only, not for sale!”

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Never ending possibilities.

I cannot even begin to explain the feeling I had two weeks ago, when I saw my fabric design dream come true.
I had plain white fabric at 9am, I had my own exclusive print at 11am and I had my first Hayley Joy original at 1pm.

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Hayley Joy shape top in Lime Green print with black mesh overlay.

This wonderful Lime Green print with so many design options makes me so proud. I spent a long time creating it, because I knew what I wanted.  I just had to teach myself how to create it.
There are no limits to dream and I’m dreaming very, very big.

❤ Hayley

Determination and Perseverance.

I’ve never been more determined than I was, to make it out of 2016 with my confidence and my determination intact, and I’ve never wanted to persevere as much as I do in 2017. 2016 was a challenging year but I didn’t allow it to take me down. I went back at it hard and focused on the end goal, which is always to deliver 100%. I made an interesting observation about ones state of mind in tough times. It seems to be so much easier to succumb than to fight back. Well I fought back, I never gave up (there were times when my faith was tested), but if I know nothing else, I know that I must succeed, there is to much at stake for me to crumble.

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Determination.

During the last 6 months of 2016, I had an awakening, I started to see things completely differently, and I started to really feel 2017. I’m not the biggest planner, I tend to wake up and see how I feel, which usually dictates the plan (interesting way to operate as an entrepeneur I hear you say). But it’s how I’ve always done things, and I’m lucky to have a team that flow with the uneven and unpredictable tide. The only plan that I ‘planned’, was to become more aware, more in the moment, and more determined to see only beauty in 2017.

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Against all odds.

So it’s back to work on the 9th Jan and part of the perseverance plan is to take me and my business to a new level. I have nurtured a great team around me, who are able to take care of themselves, so for me it’s off to have some fun. I’m going inside my creative brain and I am hoping to deliver the most wonderful and innovative designs that can be applied to any surface. I’ve seen a mock up of one design on a variety of surfaces, from bags, to cushion covers, to T-shirts to canvases, and the cliché ‘the sky’s the limit’ has never been more appropriate.

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No limit is to dream. Anything is possible.

The photos that I took of these mushrooms, made me really think about perseverance. They were growing out of a pile of debris, and yet their determination to show off their beauty and determination, was never going to be impacted by their surroundings. In 2017, I’ll be looking to nature as my constant inspiration, and these photos prove how much inspiration there is all around us, if we just take some time to look.

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Reflections.

❤ Hayley

Reflecting and Projecting

2016 was a year of learning for me. In my 52nd year I went back to school for the first time in 35 years. I chose to do an online digital marketing course with Getsmarter…yes me…the once VERY technologically challenged girl!
I ran my business and I studied for 10 very intense weeks, and I passed…proudly.

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A certificate that makes me really proud.

I learnt how to REALLY delegate. Yes me the one time control freak. And how did it feel I hear you asking, it felt sooooooo liberating. If you’re not good at it, try it, it is life changing. Hire right, my business coach Brent Spilkin from Growing Pains said, never a truer word spoken. Delegating allows you to dream big, and deliver even bigger.

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I love these words.

I learnt how to take a random chance and I signed up for an online iPhone photography course, that has completely transformed my life. It has unleashed a creativity in me that I never knew was there. It has taught me patience, it’s taught me to be so much more observant, it’s connected me with some of the most amazing humans all over the world. It’s awoken my creativity on an explosive level.

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One of my favourite photos on my new iPhone photography journey.

I learnt how to expand my business without stretching myself thin. I took Hayley Joy online and have enabled women all over the world to have access to true Plus size fashion, designed by a genuine Plus size designer. To date we have not had one garment returned for a refund, and have only had two size changes. That is an enormous achievement in the online sales world.

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So how do I top 2016 in 2017?

I go back to school to do an online graphic design course, to realise a 30 year dream, to design and print my own exclusive ranges of fashion fabrics. They say that the only way we are going to make it in business, going forward, is to stand out. I have every intention of taking my new found love and knowledge of photography, and creating collections of fabrics that have never been seen before. I am going to listen to the future predictors, and I’m sooooooo going to stand out. I want to be that girl that at 52 took on the world and did it her way.

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Future fabric inspiration from my magnificent Jacaranda tree in my garden.

❤ Hayley

A jacket in a packet.

My Plus size fashion journey is about to take on a whole new direction.

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A Pink jacket in a Lime green packet.

I don’t believe in coincidences, but I most definitely believe in destiny. Signing up to do a random photography course five months ago has set me on a life changing path with destiny, that is going to explode on so many levels in 2017. I love how quickly my eye has become trained, to see a photographic opportunity in every single thing I see. Whilst packing a pink mesh Miracle jacket, into a lime green carrier bag, for a client, I knew I needed to take a photograph. She looked at me a little strangely…

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My inspiration, my design, my amazing results.

I then explained that I’m on a design journey, that is going to culminate in me designing my own exclusives fabric prints for my Hayley Joy collections. I’ve embarked on an amazing journey and am in awe of what is achievable.

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Twirling and Whirling.

The capabilities of an iPhone and the endless supply of apps has been mind blowing for me from a design perspective. However, if I’m going to achieve the ultimate in fabric design, I’m going to need to know a bit more….sooooooo…it’s back to school in the new year. Time to go and learn all about graphic design, so that we can step and repeat our prints perfectly.

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No limits to design.

When I look at these designs that I’ve created from a simple jacket in a packet, I get all tingly, because I know that 6 months from now, I’ll look at them, and know that going back to ‘school’ was a very good idea. But for now, if this was all I was able to accomplish, I’d be happy, because I absolutely love the resulting prints gained from my ‘jacket in a packet’ photograph.

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Never ending possibilities.

💗 Hayley

 

 

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