I’m so proud of this incredibly rewarding shape. It allows me to accomodate all shapes and sizes, with the confidence that I need, to be able to convince my clients that I really do understand their needs.
So what exactly are the needs of a Plus size women? They’re actually pretty simple if you understand the requirements of a Plus size shape. Being Plus size myself, qualifies me to REALLY understand the needs.
When I started out designing this shape, the first thing that I created was a basic shape that had shape. In my experience on the floor in the store, I came to understand that we don’t put weight on in our shoulders, and we have a waist, yes we really do!
I’ve taken this basic shape and interpreted many different styles onto it, and I love the response that they all get. This past Saturday in the store, really affirmed for me, how perfect this shape is for my market. I’ve built shape into the waist, and given the tummy, hips and behind the correct amount of swing, in order to flatter all shapes.
My reward for the commitment to attempting to accomodate all shapes and sizes is the gratitude received from all of you who wear this wonderful style.
We have a variety of different styles of the Miracle Shape top in store, and online at www.hayleyjoy.com. I’m sharing some of my favourites with you.
It’s emails like this that make me so incredibly sad. I can only imagine the desperation, and then the guts to actually write and send this email. I still cannot believe that no other stores get the need for respectfully designed Odd and Plus sizes. Surely I cannot be the only designer, with her own weight issues, that gets it…that thought defies logic.
I am constantly pushing the design boundaries for Plus sizes, because the needs are very different to normal sizes, and you cannot think that you are just going to upsize normal sizes. When designing collections for Hayley Joy, I insist on incorporating styles for all occasions, because this is not the first email like this, and it certainly won’t be the last.
The good news is that T arrived, tried on two different styles, first one was definitely not right, second one was amazing. She shrank in front of my eyes. Her relief was inspiring, and so was her gratitude.
Being able to make a difference and make a living…once again, my gratitude knows no bounds.
I am so privileged to have my own factory. Manufacturing my own collections, allows me so many freedoms to do things that I would never be able to do, if I was bound to outsourced production.
I am able to respond to the needs in my retail store, as and when they occur. When I bought this range of prints, it was this red print that really stood out, and I knew it would sell out fast, I just didn’t expect it to sell out in a day!
I was lucky enough to be able to get more fabric, and the next morning, all other production was put on hold, and we cut another range of Miracle shape tops, and they were in store two days later. It still gives me goosebumps, 30 years later, that we can respond the way we do.
I often feel like a live in a fashion dream world, because in the real world you wouldn’t be able to repeat on demand. I have geared my production, so that there is always room to change the plan. I like that we can, it may not always make good business sense, but it sure keeps things interesting.
Walking into Hayley Joy production, is like walking into a sweet factory for me. Seeing the stock hanging on the rails is a moment I always cherish. I have a wonderful team, a beautiful working space and a job that I love with everything I have. I make clothes and I make a difference, my perfect combination.
If you’d told me two years ago when I designed the Miracle Shape top, that I would have built up a following of clients, who would respond the way you all respond, whenever I make a new collection of these tops, I don’t think I would have believed it.
It is a dream come true, to know that every time I go fabric shopping, and I put this incredibly rewarding shape into production, you all respond exactly as I dreamt it, with such gratitude.
It is such a privilege to be doing what I’m doing…every.single.day.
In store now in a variety of prints.
Sizes M – 7XL
Prices from R799 – R899
Dunkeld West Shopping Centre
281 Jan Smuts Ave
(At the back of the centre)
A common conversation in Hayley Joy retail is body image. This quote made me start thinking about how every conversation has the same thread…if only I could lose some weight.
Well let’s be honest, by now we do understand that we didn’t arrive at our current weight in one month, so it definitely isn’t going to take one month to lose it. We spend so much unnecessary time obsessing about our size, and what other people think about our size!!
I love walking on the beach, but I don’t love being in a bathing costume, so I don’t walk on the beach. Why? Oh because I think the whole beach is looking at me, well they’re not. They are more likely to be doing a bunch of other things, than they are ever likely to be looking at me. So why do I allow my insecurities to define what I do and don’t do.
I have a very strong opinion about this fact, actually I have two options. The first one is, what makes us think that we are so special that everybody is looking at us, because they aren’t, they are looking at their cellphone screen, scrolling on Facebook…that’s the reality. My second opinion is that if we spent as much time loving ourselves as we do bashing ourselves, we would have so much more time to do the things that make us happy.
In my never ending quest to make women feel better about themselves, I have started to design styles that I would normally never have designed, because I was being led by my assumption that nobody would wear sleeveless, nobody would wear white, nobody would wear anything that wasn’t a traditional cover up for Plus sizes. The response has been phenomenal and I am loving how I’m getting previous stalwarts to shift their emphatic ‘no I will never go sleeveless’, to ‘what the hell, I’m done worrying what everybody thinks’. It is a very important shift for me and my business going forward, because I hold many keys to unlocking self love.
I strive to be the Plus size fashion designer who designs respectful and well fitting fashion, and now I’m taking it a step further and pushing the limits ever so slightly, by designing Odd size and Plus size styles that are not perceived as normal for these sizes.
I’ve designed a fabulous sleeveless swing top sized from S – 7XL, with perfectly engineered armholes, because we don’t get fat in our armholes. I never understand why Plus size armholes are always cut out so deeply, that every bit that we don’t want to stick out, sticks out. I’ve incorporated every design aspect that is required to fit and flatter all shapes and sizes, and every time I see this design on the various body shapes, I gain more confidence to push the design boundary even further.
My design journey is a very inspiring one and it is now becoming a very fulfilling one. More love for ourselves ❤️ Hayley
In the past two weeks, I have come to REALLY understand the law of attraction.
I could never have imagined that putting a picture of myself (very apprehensively), doing Pilates in a pair of Hayley Joy, Plus size, Active wear leggings, would unleash this kind of reaction.
I live my life based on a very simple philosophy…exactly what you put out, is exactly what you get back. I’ve proved it over and over again to myself, that in it’s simplicity, this philosophy is the most simple path to follow, but sometimes the most difficult one to embrace.
I am a Plus size woman, who designs and manufactures Plus size fashion, and yet I struggle to put myself out there as the face of the brand. Why? I don’t have an answer to that question, I guess it’s because I’m a woman with issues, simply put!! But these two weeks have enabled me to have an answer, for what happens when you do put yourself out there, and that is that the rewards are enormous.
I have communicated with women from all over the world, who have come forward and shared their frustrations around being Plus size, and being so frustrated at the lack of availability of respectful Plus size fashion, and especially Plus size Activewear.
I’ve also had an amazingly rewarding time, doing a lot of one-on-one consultations with new clients, who have come to the store because they read my story. I laughed with them, and I cried with them, but most importantly I established a trust with them. In honouring myself, I have proved that I honoured them as women first, and that there is no judgement at Hayley Joy. Your size is of no importance to me, my sole mission is to provide you with a wardrobe of respectfully designed clothing, that makes you feel respected as a woman.
Stepping out of my comfort zone as an entrepreneur is one thing, but it’s stepping out as a woman with body image issues, that has unleashed the greatest rewards of gratitude. I have been completely overwhelmed by the outpouring of gratitude and it has inspired me to keep pushing the boundaries, because I’ve proved with this new little venture, that there are no limits, the only limits are the ones we put on ourselves.
I am in awe of the gratitude. Thank you to all of you who have supported my quest to make a difference, and there are MANY of you.
Brave, because posting a photo of myself on social media, is a huge step out of my comfort zone, and proud because this photo is the beginning of a whole new venture…Hayley Joy Miracle Active wear has been born.
Exercising is not my thing, I don’t yearn to run, skip and jump, but I know that it’s important for me to move. After all the years of being bent over a cutting table making patterns, my muscles were shrunken and inactive. At a very bad stage in my life, when I was in so much pain I could barely move, I was introduced to Linda Green who owns My Pilates. After much convincing (MUCH), she convinced me to give Pilates a try, and 3 years later I diligently go and stretch my painful body.
Being overweight doesn’t help my cause, but it is what it is, and I cannot allow that to be an excuse to not do some form of exercise.
Now comes the big question…what to wear! I have had this conversation in-store and online for a while, and it has set me on a very determined path. I started researching, and to my horror I have discovered that if you want to make an effort to be healthy, you are in trouble from the word go, because there is very little (if any), respectfully designed exercise wear out there, for Plus size women. Our needs are VERY different, and you cannot take normal size exercise wear, and ‘Upsize’ it. We need more fabric at the top of the pants, because if you have a tummy and a generous behind, a hipster cut crutch is definitely not going to be appropriate. There is nothing worse than spending an hour pulling your pants up because they keep rolling down under your tummy, and the appropriate tops are non-existent.
My commitment to all things Plus size has inspired me to develop a range of active wear so that no size is excluded from exercise.
I am about to embark on a very exciting design journey, and I am starting off by sharing a photo of me in the very first pair of Plus size, genuine Lycra, leggings. I have done a full hours Pilates class in them, and oh my word, they are AMAZING!! No rolling down, no cutting into my waist, they are just perfect.
Watch this space, I’m on an ‘Active’ mission!!
Honoured and privileged for the acknowledgement and affirmation, for my commitment to making a difference in the lives of women, of all shapes and sizes.
My committment to changing perceptions about Odd and Plus sizes, is unwavering, and this is a wonderful reward for that commitment, from The Saturday Star.
I am so grateful for my ability to design and manufacture ranges of clothing, that make a difference in the lives of so many women. Together with my amazing team, I am living a dream that has no limits.
With our newly launched online store http://hayleyjoy.com my dream of reaching so many more of you is such a wonderful reality.
After a marathon fabric shopping excursion, I stopped to get some water, and there was a bunch of pink roses at the door of the shop.
There they were in an ugly bucket, on an ugly stand, in a dull concrete environment. I stood staring at them, thinking about how even in a really bland setting, a pretty bunch of pink roses, will always be pretty.
I suppose this philosophy can be applied to so many areas of our lives. Pretty is pretty, no matter the circumstances, and it’s up to us to take the time to smell the roses, and see the beauty.
In my line of work, I spend as much time selling Plus size fashion, as I do convincing my clients to see the good in themselves. A pretty heart is just as important as a pretty face, in actual fact I’d go so far as to say, that to have a pretty heart is so much more important than having just a pretty face. Body image is a very sensitive issue and that’s why I always design with the intention to make my clients feel amazing about themselves.
Spending the day in an outfit that gets loads of compliments, will automatically make you feel pretty.
I hope my photo (taken by me on my iPhone, and edited by me with my knowledge gained in an online iPhone photography course run by Emil Parkalis), brings some prettiness into your life.