Search

Reflecting and Projecting

2016 was a year of learning for me. In my 52nd year I went back to school for the first time in 35 years. I chose to do an online digital marketing course with Getsmarter…yes me…the once VERY technologically challenged girl!
I ran my business and I studied for 10 very intense weeks, and I passed…proudly.

image
A certificate that makes me really proud.

I learnt how to REALLY delegate. Yes me the one time control freak. And how did it feel I hear you asking, it felt sooooooo liberating. If you’re not good at it, try it, it is life changing. Hire right, my business coach Brent Spilkin from Growing Pains said, never a truer word spoken. Delegating allows you to dream big, and deliver even bigger.

image
I love these words.

I learnt how to take a random chance and I signed up for an online iPhone photography course, that has completely transformed my life. It has unleashed a creativity in me that I never knew was there. It has taught me patience, it’s taught me to be so much more observant, it’s connected me with some of the most amazing humans all over the world. It’s awoken my creativity on an explosive level.

img_8322
One of my favourite photos on my new iPhone photography journey.

I learnt how to expand my business without stretching myself thin. I took Hayley Joy online and have enabled women all over the world to have access to true Plus size fashion, designed by a genuine Plus size designer. To date we have not had one garment returned for a refund, and have only had two size changes. That is an enormous achievement in the online sales world.

fullsizerender

So how do I top 2016 in 2017?

I go back to school to do an online graphic design course, to realise a 30 year dream, to design and print my own exclusive ranges of fashion fabrics. They say that the only way we are going to make it in business, going forward, is to stand out. I have every intention of taking my new found love and knowledge of photography, and creating collections of fabrics that have never been seen before. I am going to listen to the future predictors, and I’m sooooooo going to stand out. I want to be that girl that at 52 took on the world and did it her way.

70d3062f-2b2d-4eeb-9c99-318938ae8349
Future fabric inspiration from my magnificent Jacaranda tree in my garden.

❤ Hayley

I’ve discovered that there is a difference between being lucky, and being blessed with luck.

I get really, really irritated when people tell me how lucky I am to have my own business, be my own boss, have my own choices blah, blah, blah. I’ve decided to become ‘unirritated’ and choose to accept that I’m incredibly blessed with luck. Blessed to do what I love, blessed to make a difference, and especially blessed to work with some of the most amazing women.

img_7216

I’m going to be featuring some of those amazing women through 2017. I thought I should kick off the initiative by featuring a woman who inspires me, who makes me so proud to dress her, and a woman we should all know about because she embraces who she is…very proudly.

img_7218

Mari Lee is the founder and CEO of DevCom, a company that prides itself on creating a direct link between effective communication, and achieving business objectives. Mari has 18 years experience in development, project management and strategic projects.

img_7221

Dressing Mari is inspiring on so many levels. I’ve dressed her personally, I’ve dressed her team for corporate events, and every time I work with DevCom, I’m reminded of how blessed I am to have such grateful and loyal clients…and very lucky too!

img_7225

Mari shared these photos with me, and has graciously consented to me sharing them with all of you.

❤ Hayley

 

A jacket in a packet.

My Plus size fashion journey is about to take on a whole new direction.

snapseed
A Pink jacket in a Lime green packet.

I don’t believe in coincidences, but I most definitely believe in destiny. Signing up to do a random photography course five months ago has set me on a life changing path with destiny, that is going to explode on so many levels in 2017. I love how quickly my eye has become trained, to see a photographic opportunity in every single thing I see. Whilst packing a pink mesh Miracle jacket, into a lime green carrier bag, for a client, I knew I needed to take a photograph. She looked at me a little strangely…

img_6916
My inspiration, my design, my amazing results.

I then explained that I’m on a design journey, that is going to culminate in me designing my own exclusives fabric prints for my Hayley Joy collections. I’ve embarked on an amazing journey and am in awe of what is achievable.

img_6917
Twirling and Whirling.

The capabilities of an iPhone and the endless supply of apps has been mind blowing for me from a design perspective. However, if I’m going to achieve the ultimate in fabric design, I’m going to need to know a bit more….sooooooo…it’s back to school in the new year. Time to go and learn all about graphic design, so that we can step and repeat our prints perfectly.

img_6922
No limits to design.

When I look at these designs that I’ve created from a simple jacket in a packet, I get all tingly, because I know that 6 months from now, I’ll look at them, and know that going back to ‘school’ was a very good idea. But for now, if this was all I was able to accomplish, I’d be happy, because I absolutely love the resulting prints gained from my ‘jacket in a packet’ photograph.

img_8429
Never ending possibilities.

💗 Hayley

 

 

Floating – a series of future fabric prints, designed by Hayley Joy, for Hayley Joy.

I’m combining my passion for fashion, with my passion for print. Welcome to the beginning of my print journey. I hope you enjoy the evolution of my next venture of developing exclusive fabric prints, for my in store, and online Hayley Joy collections.

Original Hibiscus fkower
Hibiscus flower, my inspiration for the print series called Floating.

For as long as I can remember, I’ve had a dream to design my own fashion fabric prints. For the last five years I’ve been privileged to have a wonderful partner in China, who allowed me the freedom to design my own fabric collections. The only drawback was that I had to use existing prints, that I could tweak colours and layouts of, in order to allow me to order smaller quantities, rather than the usual 1000 metres per colour, per print.

Masked Hibiscus flower
Edited Hibiscus flower providing the inspiration for the ‘Floating’ series of fabric prints.

2017 is the year that’s going to allow me the opportunity to design and print my own exclusive designs, in any quantity I desire.

img_8885
Now we’re  really ‘Floating’

I’m taking my love for flowers, and my new found passion for editing photos with a variety of mind blowing apps, and I’m creating a series of prints, that will  become future fabrics, exclusively for my Hayley Joy Collections.

img_8886
Striped Petals

This first series is called FLOATING. The original photo is a Hibiscus flower taken in my garden with my iPhone.

img_8901
Pretty Petals

❤️ Hayley

 

 

img_8899
‘Floating Petals’

The endless possibilities of the Miracle Shape top.

I’m so proud of this incredibly rewarding shape. It allows me to accomodate all shapes and sizes, with the confidence that I need, to be able to convince my clients that I really do understand their needs.

image
Miracle Shape top with Daisy detail.

So what exactly are the needs of a Plus size women? They’re actually pretty simple if you understand the requirements of a Plus size shape. Being Plus size myself, qualifies me to REALLY understand the needs.

When I started out designing this shape, the first thing that I created was a basic shape that had shape. In my experience on the floor in the store, I came to understand that we don’t put weight on in our shoulders, and we have a waist, yes we really do!

image
Miracle Shape top in Multi coloured animal print.

I’ve taken this basic shape and interpreted many different styles onto it, and I love the response that they all get. This past Saturday in the store, really affirmed for me, how perfect this shape is for my market. I’ve built shape into the waist, and given the tummy, hips and behind the correct amount of swing, in order to flatter all shapes.

My reward for the commitment to attempting to accomodate all shapes and sizes is the gratitude received from all of you who wear this wonderful style.

image
Miracle Shape top Zig Zag multi floral angle top.

We have a variety of different styles of the Miracle Shape top in store, and online at www.hayleyjoy.com.  I’m sharing some of my favourites with you.

❤️ Hayley

 

This should sooooo not be happening!

It’s emails like this that make me so incredibly sad. I can only imagine the desperation, and then the guts to actually write and send this email. I still cannot believe that no other stores get the need for respectfully designed Odd and Plus sizes. Surely I cannot be the only designer, with her own weight issues, that gets it…that thought defies logic.

image
A desperate plea for help.

I am constantly pushing the design boundaries for Plus sizes, because the needs are very different to normal sizes, and you cannot think that you are just going to upsize normal sizes. When designing collections for Hayley Joy, I insist on incorporating styles for all occasions, because this is not the first email like this, and it certainly won’t be the last.

The good news is that T arrived, tried on two different styles, first one was definitely not right, second one was amazing. She shrank in front of my eyes. Her relief was inspiring, and so was her gratitude.

Being able to make a difference and make a living…once again, my gratitude knows no bounds.
❤️ Hayley

Manufacturing privilege.

I am so privileged to have my own factory. Manufacturing my own collections, allows me so many freedoms to do things that I would never be able to do, if I was bound to outsourced production.

I am able to respond to the needs in my retail store, as and when they occur. When I bought this range of prints, it was this red print that really stood out, and I knew it would sell out fast, I just didn’t expect it to sell out in a day!

image
Red African print Mracle Shape top.

I was lucky enough to be able to get more fabric, and the next morning, all other production was put on hold, and we cut another range of Miracle shape tops, and they were in store two days later. It still gives me goosebumps, 30 years later, that we can respond the way we do.

image
Production on the rail, always a welcome sight in Hayley Joy production.

I often feel like a live in a fashion dream world, because in the real world  you wouldn’t be able to repeat on demand. I have geared my production, so that there is always room to change the plan. I like that we can, it may not always make good business sense, but it sure keeps things interesting.

Walking into Hayley Joy production, is like walking into a sweet factory for me. Seeing the stock hanging on the rails is a moment I always cherish. I have a wonderful team, a beautiful working space and a job that I love with everything I have. I make clothes and I make a difference, my perfect combination.

In my wildest dreams……

image
Passionate for Prints.

If you’d told me two years ago when I designed the Miracle Shape top, that I would have built up a following of clients, who would respond the way you all respond, whenever I make a new collection of these tops, I don’t think I would have believed it.

image
Production ready for retail.

It is a dream come true, to know that every time I go fabric shopping, and I put this incredibly rewarding shape into production, you all respond exactly as I dreamt it, with such gratitude.

image
Pink Paisley miracle shape top.

It is such a privilege to be doing what I’m doing…every.single.day.
❤️ Hayley

In store now in a variety of prints.
Sizes M – 7XL
Prices from R799 – R899

Hayley Joy
Shop 10
Dunkeld West Shopping Centre
281 Jan Smuts Ave
Dunkeld
JHB
(At the back of the centre)
011 325-2488

I hold many keys to Plus size self-love, it’s time to start unlocking.

A common conversation in Hayley Joy retail is body image. This quote made me start thinking about how every conversation has the same thread…if only I could lose some weight.

image
Imagine….❤️

Well let’s be honest, by now we do understand that we didn’t arrive at our current weight in one month, so it definitely isn’t going to take one month to lose it. We spend so much unnecessary time obsessing about our size, and what other people think about our size!!

I love walking on the beach, but I don’t love being in a bathing costume, so I don’t walk on the beach. Why? Oh because I think the whole beach is looking at me, well they’re not. They are more likely to be doing a bunch of other things, than they are ever likely to be looking at me. So why do I allow my insecurities to define what I do and don’t do.

I have a very strong opinion about this fact, actually I have two options. The first one is, what makes us think that we are so special that everybody is looking at us, because they aren’t, they are looking at their cellphone screen, scrolling on Facebook…that’s the reality. My second opinion is that if we spent as much time loving ourselves as we do bashing ourselves, we would have so much more time to do the things that make us happy.

In my never ending quest to make women feel better about themselves, I have started to design styles that I would normally never have designed, because I was being led by my assumption that nobody would wear sleeveless, nobody would wear white, nobody would wear anything that wasn’t a traditional cover up for Plus sizes. The response has been phenomenal and I am loving how I’m getting previous stalwarts to shift their emphatic ‘no I will never go sleeveless’, to ‘what the hell, I’m done worrying what everybody thinks’. It is a very important shift for me and my business going forward, because I hold many keys to unlocking self love.

I strive to be the Plus size fashion designer who designs respectful and well fitting fashion, and now I’m taking it a step further and pushing the limits ever so slightly, by designing Odd size and Plus size styles that are not perceived as normal for these sizes.
I’ve designed a fabulous sleeveless swing top sized from S – 7XL, with perfectly engineered armholes, because we don’t get fat in our armholes. I never understand why Plus size armholes are always cut out so deeply, that every bit that we don’t want to stick out, sticks out. I’ve incorporated every design aspect that is required to fit and flatter all shapes and sizes, and every time I see this design on the various body shapes, I gain more confidence to push the design boundary even further.

My design journey is a very inspiring one and it is now becoming a very fulfilling one. More love for ourselves ❤️ Hayley

Blog at WordPress.com.

Up ↑