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Hayley Joy's Blog

My Beautiful World

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Photography

When you dream about something for so long, and it comes true…that feeling!

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Sewing thread in my four chosen colours.

Being able to design exclusive fabric prints for my Hayley Joy ladies clothing collections is a true dream come true, but the bigger dream is now starting to become a reality, and that’s the dream of being able to take a photo with a specific end goal in mind. The end goal in this case is to create a print in specific colours, to compliment a jacket that I’ve designed, so that it creates a complimentary mix and match. I wanted to use something that is fashion related so settled on the thread that we use in the factory all the time.

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Thread photo ready to be manipulated.

The colours are the four colours that I want in the print, so let me take you on the journey to the final print. I took the photo into an iPhone app that creates old fashioned kaleidoscope type images. This would enable me to have a good spread of the colours.

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iPhone App edit to create a kaleidoscope effect.

I then went into my favourite fractal app, took the kaleidoscope image and converted it to a fractal image. I created two fractals to see which one would convert to the final print. Creating fractals has become a real passion of mine. I love the results, and I especially love how many different versions are achievable.

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Fabulous Fractals.
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Feathery Fractal with end design becoming obvious.

The end result of this feather design is exactly what I set out to achieve, and I cannot wait to print it to see the final result. The best part about my chosen journey is that I get to design it and print it, so I can plan the whole process from start to finish, and achieve instant results. That is the ultimate dream come true!

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A Hayley Joy exclusive fabric print.

Hope you enjoyed the journey ❤️ Hayley

 

 

 

 

 

 

 

 

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Not because I’m clever, but because I’m soooooo damn determined!

Being able to share this print journey with you, from a photo taken by me on my iPhone, to a complete garment, is indeed a very special moment.

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Ordinary to Extraordinary.

This is a print journey that starts with an out of focus orange Gazania Daisy taken in my garden, and ends in a fabric print that I’m so incredibly proud of. I spent days figuring out a way to get to the final result, and I do think that I went to the moon and back…probably unnecessarily…but it was sooooo worth the result, considering I don’t really know very much about fabric design. What I do know though, is that you don’t have to be clever, you just have to be determined!

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Out of focus, Gazania daisy, about to embark on a very exciting editing journey.

So what to do with an out of focus photo? I’ve been incredibly lucky to be part of the iPhone Photography School, and have been introduced to so many amazing apps, that are available to us all via the App Store. As I was about to delete the photo, I changed my mind and converted the ‘bad photo’ to black and white. Violá, totally blown away, I loved that the sprinklings of pollen looked like glitter.

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Converted to black and white, now I’m sparkling.

Whilst playing around in numerous apps I tried a mosaic effect, but I realised that it’s very in your face, so I carried on experimenting, and then happened upon a grunge filter which was perfect.

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The journey to get to the mosaic print.

On my buying trips to Hong Kong, I used to see these kinds of prints, in these grunge colours, and I so yearned for somebody to import them into South Africa. I was just never able to get any of the importers to understand the need for these kinds of prints. Being able to design them myself, and print them, and then manufacture collections out of them, is down to pure determination.

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Grunge print.

I’m passionate about Roses and could quite happily put them on every future print. I took a photo of a beautiful pink rose in my garden, and put it through the same grunge process.

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Pink rose from my garden.

I then went on an editing journey that took a very long time, actually an insanely long time, because I’m such a perfectionist. I’ve come to realise though, that if I want perfection, I’m going to have to learn patience.

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From B&W to Grunge…because anything is possible.

Placing the roses perfectly in the lines of the mosaic was a mammoth undertaking, but I taught myself how to do it and this Grunge Rose print is the result.

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Dreamed by me, designed by me, printed by me…I love the sound of these words.

I’ve printed it in plain, and then I had some real fun with it in my numerous apps, and I came up with some fun prints by adding coloured hearts. Hearts and roses work really well for me, they make me happy.

Knowing that this process starts with a plain piece of white fabric, and in a couple of hours it’s printed fabric, and in another couple of hours, it’s a fabulous Plus size, Miracle shape top, makes me a very happy fabric designer, and an even happier fashion designer. I now have access to anything and everything I dream of, because if I dream it, I can now have it.

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Grunge print, Miracle shape top designed by Hayley Joy

 

❤ Hayley

Determination and Perseverance.

I’ve never been more determined than I was, to make it out of 2016 with my confidence and my determination intact, and I’ve never wanted to persevere as much as I do in 2017. 2016 was a challenging year but I didn’t allow it to take me down. I went back at it hard and focused on the end goal, which is always to deliver 100%. I made an interesting observation about ones state of mind in tough times. It seems to be so much easier to succumb than to fight back. Well I fought back, I never gave up (there were times when my faith was tested), but if I know nothing else, I know that I must succeed, there is to much at stake for me to crumble.

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Determination.

During the last 6 months of 2016, I had an awakening, I started to see things completely differently, and I started to really feel 2017. I’m not the biggest planner, I tend to wake up and see how I feel, which usually dictates the plan (interesting way to operate as an entrepeneur I hear you say). But it’s how I’ve always done things, and I’m lucky to have a team that flow with the uneven and unpredictable tide. The only plan that I ‘planned’, was to become more aware, more in the moment, and more determined to see only beauty in 2017.

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Against all odds.

So it’s back to work on the 9th Jan and part of the perseverance plan is to take me and my business to a new level. I have nurtured a great team around me, who are able to take care of themselves, so for me it’s off to have some fun. I’m going inside my creative brain and I am hoping to deliver the most wonderful and innovative designs that can be applied to any surface. I’ve seen a mock up of one design on a variety of surfaces, from bags, to cushion covers, to T-shirts to canvases, and the cliché ‘the sky’s the limit’ has never been more appropriate.

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No limit is to dream. Anything is possible.

The photos that I took of these mushrooms, made me really think about perseverance. They were growing out of a pile of debris, and yet their determination to show off their beauty and determination, was never going to be impacted by their surroundings. In 2017, I’ll be looking to nature as my constant inspiration, and these photos prove how much inspiration there is all around us, if we just take some time to look.

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Reflections.

❤ Hayley

Reflecting and Projecting

2016 was a year of learning for me. In my 52nd year I went back to school for the first time in 35 years. I chose to do an online digital marketing course with Getsmarter…yes me…the once VERY technologically challenged girl!
I ran my business and I studied for 10 very intense weeks, and I passed…proudly.

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A certificate that makes me really proud.

I learnt how to REALLY delegate. Yes me the one time control freak. And how did it feel I hear you asking, it felt sooooooo liberating. If you’re not good at it, try it, it is life changing. Hire right, my business coach Brent Spilkin from Growing Pains said, never a truer word spoken. Delegating allows you to dream big, and deliver even bigger.

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I love these words.

I learnt how to take a random chance and I signed up for an online iPhone photography course, that has completely transformed my life. It has unleashed a creativity in me that I never knew was there. It has taught me patience, it’s taught me to be so much more observant, it’s connected me with some of the most amazing humans all over the world. It’s awoken my creativity on an explosive level.

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One of my favourite photos on my new iPhone photography journey.

I learnt how to expand my business without stretching myself thin. I took Hayley Joy online and have enabled women all over the world to have access to true Plus size fashion, designed by a genuine Plus size designer. To date we have not had one garment returned for a refund, and have only had two size changes. That is an enormous achievement in the online sales world.

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So how do I top 2016 in 2017?

I go back to school to do an online graphic design course, to realise a 30 year dream, to design and print my own exclusive ranges of fashion fabrics. They say that the only way we are going to make it in business, going forward, is to stand out. I have every intention of taking my new found love and knowledge of photography, and creating collections of fabrics that have never been seen before. I am going to listen to the future predictors, and I’m sooooooo going to stand out. I want to be that girl that at 52 took on the world and did it her way.

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Future fabric inspiration from my magnificent Jacaranda tree in my garden.

❤ Hayley

I’ve discovered that there is a difference between being lucky, and being blessed with luck.

I get really, really irritated when people tell me how lucky I am to have my own business, be my own boss, have my own choices blah, blah, blah. I’ve decided to become ‘unirritated’ and choose to accept that I’m incredibly blessed with luck. Blessed to do what I love, blessed to make a difference, and especially blessed to work with some of the most amazing women.

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I’m going to be featuring some of those amazing women through 2017. I thought I should kick off the initiative by featuring a woman who inspires me, who makes me so proud to dress her, and a woman we should all know about because she embraces who she is…very proudly.

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Mari Lee is the founder and CEO of DevCom, a company that prides itself on creating a direct link between effective communication, and achieving business objectives. Mari has 18 years experience in development, project management and strategic projects.

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Dressing Mari is inspiring on so many levels. I’ve dressed her personally, I’ve dressed her team for corporate events, and every time I work with DevCom, I’m reminded of how blessed I am to have such grateful and loyal clients…and very lucky too!

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Mari shared these photos with me, and has graciously consented to me sharing them with all of you.

❤ Hayley

 

A jacket in a packet.

My Plus size fashion journey is about to take on a whole new direction.

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A Pink jacket in a Lime green packet.

I don’t believe in coincidences, but I most definitely believe in destiny. Signing up to do a random photography course five months ago has set me on a life changing path with destiny, that is going to explode on so many levels in 2017. I love how quickly my eye has become trained, to see a photographic opportunity in every single thing I see. Whilst packing a pink mesh Miracle jacket, into a lime green carrier bag, for a client, I knew I needed to take a photograph. She looked at me a little strangely…

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My inspiration, my design, my amazing results.

I then explained that I’m on a design journey, that is going to culminate in me designing my own exclusives fabric prints for my Hayley Joy collections. I’ve embarked on an amazing journey and am in awe of what is achievable.

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Twirling and Whirling.

The capabilities of an iPhone and the endless supply of apps has been mind blowing for me from a design perspective. However, if I’m going to achieve the ultimate in fabric design, I’m going to need to know a bit more….sooooooo…it’s back to school in the new year. Time to go and learn all about graphic design, so that we can step and repeat our prints perfectly.

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No limits to design.

When I look at these designs that I’ve created from a simple jacket in a packet, I get all tingly, because I know that 6 months from now, I’ll look at them, and know that going back to ‘school’ was a very good idea. But for now, if this was all I was able to accomplish, I’d be happy, because I absolutely love the resulting prints gained from my ‘jacket in a packet’ photograph.

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Never ending possibilities.

💗 Hayley

 

 

Floating – a series of future fabric prints, designed by Hayley Joy, for Hayley Joy.

I’m combining my passion for fashion, with my passion for print. Welcome to the beginning of my print journey. I hope you enjoy the evolution of my next venture of developing exclusive fabric prints, for my in store, and online Hayley Joy collections.

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Hibiscus flower, my inspiration for the print series called Floating.

For as long as I can remember, I’ve had a dream to design my own fashion fabric prints. For the last five years I’ve been privileged to have a wonderful partner in China, who allowed me the freedom to design my own fabric collections. The only drawback was that I had to use existing prints, that I could tweak colours and layouts of, in order to allow me to order smaller quantities, rather than the usual 1000 metres per colour, per print.

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Edited Hibiscus flower providing the inspiration for the ‘Floating’ series of fabric prints.

2017 is the year that’s going to allow me the opportunity to design and print my own exclusive designs, in any quantity I desire.

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Now we’re  really ‘Floating’

I’m taking my love for flowers, and my new found passion for editing photos with a variety of mind blowing apps, and I’m creating a series of prints, that will  become future fabrics, exclusively for my Hayley Joy Collections.

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Striped Petals

This first series is called FLOATING. The original photo is a Hibiscus flower taken in my garden with my iPhone.

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Pretty Petals

❤️ Hayley

 

 

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‘Floating Petals’

Pretty in Pink

After a marathon fabric shopping excursion, I stopped to get some water, and there was a bunch of pink roses at the door of the shop.

There they were in an ugly bucket, on an ugly stand, in a dull concrete environment. I stood staring at them, thinking about how even in a really bland setting, a pretty bunch of pink roses, will always be pretty.

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Pretty Pink Roses

I suppose this philosophy can be applied to so many areas of our lives. Pretty is pretty, no matter the circumstances, and it’s up to us to take the time to smell the roses, and see the beauty.

In my line of work, I spend as much time selling Plus size fashion, as I do convincing my clients to see the good in themselves. A pretty heart is just as important as a pretty face, in actual fact I’d go so far as to say, that to have a pretty heart is so much more important than having just a pretty face. Body image is a very sensitive issue and that’s why I always design with the intention to make my clients feel amazing about themselves.

Spending the day in an outfit that gets loads of compliments, will automatically make you feel pretty.

I hope my photo (taken by me on my iPhone, and edited by me with my knowledge gained in an online iPhone photography course run by Emil Parkalis), brings some prettiness into your life.

❤️ Hayley

Photography and Fashion…my absolute Passion.

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Peace Rose in my garden.

Signing up to a random iPhone photography course has opened me up to a whole new world, one that enables me to combine my love for natures beauty, with my love for fashion design.

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Peace in Reflections.

I have a really beautiful garden that I used to spend very little time in, it was never a priority…and then I started taking photos of everything and anything, and now I spend every available moment, zooming in on all this incredible beauty that surrounds me.

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Peace Rose Perfection.

My mom-in-law, who is a landscaper, has planted some very special roses for me. My most favourite is a rose called Peace. It reminds me of a marshmallow. The colours are so soft and the scent is beautiful.

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Peace up close.

I had a reward of two beautiful flowers at the same time, and have had the most inspiring time editing them for all different uses.

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Peace Reflected.

In light of the craziness that has happened in the world this last week I share with you my magnificent Peace rose.

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Peace

💗 Hayley

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