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A Shape not a Size

Is Shape even an option when designing for Plus sizes?

Yes it is, if you have a whole lot of patience and determination…oh and it helps if the designer is Plus size herself!!

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I’ve spent the last two years determined to create Plus size shapes with Shape. I’ve gone where I never thought I could go, and I’ve uncovered a tiny little area just under the bust, that I’ve worked with, that allows me to shape any size. For way too long, Plus size styles have been stuck in a rut of, however big the tummy and the behind are, that’s how big the area around the shoulders and the bust need to be. That’s the furtherest thing from design truth, it just needed somebody to take the time (a lot of it), and a whole lot of patience, to find shape. It really is there, and it makes the hugest difference to the fit of Plus size clothing.

Working with the new Hayley Joy Miracle Shape tops is like a breath of fresh air for me. Being able to tell clients that I will give them shape, no matter their size, is the most wonderful feeling, and then seeing the look on their faces when they see the shape for themselves, when standing in front of the mirror, is like winning a gold medal. I truly feel like I’ve done my own Olympics whilst designing these new shapes. All the hard work is perfectly cemented when I see the new Summer ’16 collections coming out of Hayley Joy production.
❤️ Hayley

Illusions created by Diagonals for Plus Sizes.

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Pink and Grey Animal print Overvest with black Undertop.

In my never ending attempts to create slimming illusions, I have come to really appreciate the power of diagonal lines. With each new design I get to see how much slimmer I can make you look, by combining complimentary fabrics, and playing with interesting and flattering angles.

This fabric posed a challenge, as it actually has distinct horizontal lines that are set widely apart, which is not flattering for Plus sizes at all. Hayley Joy production and I pushed the boundary somewhat, and cut the panels in such a way, that you don’t notice the stripes. I soooooo love that we  can do that!! It’s one of the many advantages of me having my own production facility, we can play around with concepts that would never be entertained by a CMT factory, and if they did, it would be way to expensive. It doesn’t always make good business sense because it takes that much longer to hand cut, but I really loved the fabric and knew we could make a plan.

This multi fabric mesh overvest is in store now, and works perfectly paired with a plain black short sleeve Miracle undertop.

❤️ Hayley

Sizes S – 6XL
Price R899 for the Overvest, R599 for the Undertop.

 

Plus size leggings that don’t roll down…and I know, you know, what I mean.

The Hayley Joy basic leggings are one of our true basics. They have been engineered to fit like true Plus size leggings should…into the waist, and with the correct shaping to prevent them from rolling down under the tummy, when you sit down and stand up.

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Black and White Paisley Leggings

I can hear you saying, “yes exactly”!
I’m often asked how I know what is required to design styles for true Plus size shapes, that genuinely fit and flatter. Well here’s the thing, I am a Plus size myself, so it makes sense that I should be a magician at designing for odd and Plus sizes. I have a design policy that I use for all new designs…I design, we sample, and I test drive them by wearing them for a couple of hours, in the factory, going about my normal job.

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Plain Black Leggings

I have a very basic checklist for new styles, the leggings one looked like this:
1. Sit perfectly in the waist.
2. MUST NOT ROLL DOWN when sitting and standing up. (This is all in the back crutch design, which I take into account, because it cannot be the same as it is for normal sizes.)
3. Added bonus would be, if the leggings kept their shape all day and didn’t make knees. (Not always achievable, but I try my best to check the quality of the stretch before they go into production.)
4. Make sure that the non-curl elastic does its job and doesn’t twist, and that the elastic is loose enough that it doesn’t dig into the waist, especially if they’re being worn for exercise purposes.

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Funky Leopard Leggings

I can absolutely vouch for the HJ leggings. I wear them for Pilates and never have to adjust them. I wear them to work in with long funky tops, and I wear them smart/casual as well.
I love the comfort factor, and it’s soooooo important for me to go through a day, in a garment that doesn’t make me feel like I want to rip it off at lunchtime.

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Black and White Spot Leggings

The basic Black leggings are a great basic, but I do love the printed ones, as they provide great cover on my, not so perfect legs.

❤️ H

To shop now at Hayley Joy online, click here

A Plus size, unstructured jacket, for all occasions.

The Spring/Summer ’16 range of Miracle Wave jackets, are now available from Hayley Joy Online.
http://hayleyjoy.com

I love being able to share great Plus size designs with you…these Hayley Joy Miracle Wave jackets are my new favourite HJ style. I’m all about designing for comfort and the longer I wear HJ, the more spoilt I become.

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Hayley Joy Miracle Wave Jacket

This Miracle Wave jacket style came to be, after many conversations in HJ retail, about the need for a basic styled jacket, that could work for different occasions. So many of my Corporate clients struggle to find a basic black jacket that is long enough to cover their problem areas, as well as smart enough to fit in with the Corporate look. This style seems to be acceptable in most corporate environments.

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Hayley Joy Miracle Wave Jacket

Semi-casual occasion wear is another gap in Plus size clothing. It’s really difficult to find a smart/casual jacket in all sizes. There are lots and lots of ‘one size fits all’ options available, but I’m afraid they don’t go anywhere near me, and I get really despondent trawling the shops. I put myself through this every so often, as part of my market research. I walk in the shoes of my clients, and that gives me perfect indications of what I need to be designing. The advantage of this style is that you can keep it simple, or dress it up with scarves, jewellery or a sparkly camisole.

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Hayley Joy Miracle Wave Jacket

And last but not least, it is the most wonderful travel garment. It doesn’t crease so you can fold it up, keep it in your handbag, and when needed you just slip it on and it looks perfect.

I will be introducing them, through the season, in a variety of different fabrics and they are generously sized from small to 7XL.
❤️ Hayley

http://hayleyjoy.com/hayley-joy-miracle-wave-jacket

 

I dreamed a dream…oh how apt those words are for Hayley Joy today.

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Two years ago a seed was planted, to offer our Hayley Joy, Plus size collections, online. Today that dream is a reality and my excitement has no bounds, as I set out on this amazing path to offer real shapes to real women, wherever you are in the world. I have created true Plus size shapes, sized from a generous small to a very generous 7XL, to fit and flatter, no matter your size or your shape.

Welcome to Hayley Joy online and welcome to my Shape Evolution.
❤️ Hayley Joy Weinberg

Shop now

New fabrics, new styles, new seasons…Summer ’16 is a reality in Hayley Joy production.

My grandmother was a wonderful seamstress and she had lots of ‘sewing stuff’ accumulated over many years. I have very fond memories of how we used to lay things out, when we were planning a new outfit. It was the highlight of my school holidays, when I went to stay with Granny Lily.

I had a real déjavu moment when I walked into Hayley Joy production, and the new Summer Overvest samples were laid out on the cutting table for me to assess. I love these moments in my design career.

Overvests waiting to be assessed.
Hayley Joy Summer ’16 Overvests.

Designing for Plus sizes is such a privilege for me. I am inspired and motivated, by my need to offer all sizes, fashionable styles. The HJ  Miracle overvest is a style that I’m extremely proud of, it offers the fit that I envisioned, and I love the look on clients faces when they see themselves in the different variations.

I constantly strive to design styles that honour all shapes and sizes. It is so rewarding turning a disillusioned client into a grateful client. I am determined to be the designer, who proves that regular fashion can be styled into Plus sizes, after all I’m the designer who invented a Shape not a Size.

❤️ Hayley

The perfect travel ensemble designed and manufactured by Hayley Joy.

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Lilac Spray Lace Jacket.

It’s amazing how much business has changed with our ever changing world. In the past I would change the store over to Winter at the end of March, and there wouldn’t be a piece of summer stock on the floor.

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Bon Bon Thick Strap Camisole. (Basics range)

Last year I had so many clients travelling during May, June and July, and we were all frustrated by the lack of summer stock available, so this year I kept a quarter of the store for summer stock and what a difference it’s made.

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Bon Bon Straight Leg Pants. (Basics range)

So many of you are travelling overseas for weddings, and need lightweight Plus size styles. This Pink Spray Lace jacket is perfect for traveling, and is very easy and light to pack, and the best part…it doesn’t crease.
I’ve paired it with black Bon Bon pants and a Bon Bon black thick strap camisole. The pants and cami are part of the HJ basics collection, and are the perfect travelling duo.
❤️ Hayley

It’s the gratitude that is my true motivation.

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Ev’s Hayley Joy clothing collection.

I’m sharing my true motivation with you today, about why I do what I do everyday, with a passion that has no bounds. I believe there are many lessons to be learnt, from this interaction I’ve been having, with a very special and loyal client. It really is about building relationships, beyond just the numbers.

So the story goes…my wonderful client who shared this with me, we’ll call her Ev, needed to find a way to get through some particularly trying meetings. Here’s the first message I received:

Hi Hayley….long complicated story but I have to attend a meeting every second Wednesday. This meeting upsets me tremendously…so I have put myself on a star system. For every meeting I manage to disengage, I earn a star. Five stars equals a new HJ outfit. Got my first star today!! You are really a motivation and motivator!

And every so often I receive these messages.

Earned my second star today…it was THAT meeting again!

Darn…I blew it today. Didn’t disengage and therefore don’t deserve my star……still only on 3 stars! As punishment I have to walk an additional kilometer today as well. Academics are at times just soooo totally out of reality about what goes on in private practice!

Fourth star today…yay yay yay. One more to go then I can come a shopping…!

Got my 5th star today! Yeahhhhh see you soon!

I have loved this interaction because the lady in question is one serious academic, with the most wonderful sense of humour. Interestingly, as funny as this interaction has been, I’ve also learnt a lot from her about turning bad situations into good situations, by attaching a reward. I think if we all started rewarding ourselves for dealing with what really pushes our buttons, we would learn to overcome those situations and possibly learn a whole new coping mechanism.

And then as if Ev hadn’t provided me with enough entertainment, she sends me a photo of her Hayley Joy collection, with this message, ‘Stock taking at my branch of the HJ shop…good grief. I am shocked. No more stars for me….!!’

I am so blessed to have built up relationships with so many amazing women that I dress. And I am honoured that we have this kind of relationship, where we can share our frustrations in life, and establish supportive relationships outside of just selling clothes. It’s this kind of interaction that maintains my faith in what I do, against the odds, of which there are some. Being an Entrepeneur, and being the Boss, doesn’t often allow for frivolous moments, but having established relationships that transcend ‘just business alone’ I am part of much more than just work!!
❤️ Hayley

My extra kilos are important…

I’m at such a wonderful place in my shaping journey, and it’s these Miracle top styles, that continuously inspire me to push the shape boundaries. My commitment is always, that all styles in Hayley Joy retail, and on the future Hayley Joy online store, must be able to be sized respectfully from a S – 7XL.

Winter Miracle shape top
Black and White stars, Miracle shape top.

I’m so excited to present these new Winter Miracle tops. The fit of this top is tooooo fabulous. It’s the perfect shape for all sizes, but my true inspiration is how it fits and flatters Plus sizes. I think it’s the heavier weight fabric that gives it such wonderful body. It’s got a distinct shape in the waist, and even with my extra kilos that I’m carrying, I still feel really, really good in it.

 

Winter Miracle shape top
Denim Paisley Miracle shape top with leather detail.

This extra kilo thing seems to be a a ‘trend’ 😂 and in discussions in the store about this very topic, we unanimously agreed, that my extra kilos are very important, because they keep me focused on designing flattering styles for your extra kilos.
😂😘❤️ Hayley

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