I took a very ordinary photo of a not so ordinary flower. It should have been trashed…but…there’s always app editing to save a bad photo.

My day today was crazy, beautiful and so incredibly rewarding. We’re printing new fabric designs for Hayley Joy for Summer ’18, and today was one of those days where everything that came off the heat press, lived up to my design dream. I’m doing lots of florals and of course lots of colour.

The heat press runs at 200 degrees, and our space is small, so little mini breaks are a necessity. This flower has been incubating in my design head since I edited it yesterday. I couldn’t wait to play with it, so on my little mini break, I went on a crazy editing journey. We joked and said that at the rate I was going, I could be designing “a print a minute”.

This is the edited version that I took on the design journey.

Once I’d cleaned the image up and created something that I could work with, I started playing.

The first edit was a simple one so that I had a base to work from.

From there it was into my most favourite app called Frax, which creates incredible Fractals. There were so many amazing results, here are a few of my favourites.

This will definitely illustrate why I’m so inspired by app editing. After all, this was a very pretty flower, captured badly, that should have been trashed.

These remind me of very glammed up seashells.

I see this design on silk scarves (my big dream is to have my own Fractal prints, printed on pure silk.)

From here I started to build actual prints for my clothing collections.

I can’t wait to print these on Chiffon.

I often get asked for fabric prints with yellow. It’s not a colour I ever really work with, but I’ve decided to honour the requests this season, and really liked this combination.

I’m not sure what I would do with this, but I love it, so I’ve added it to my think tank.

And last but not least, my absolute favourite – a labour of love to isolate it onto the black background, but so worth the effort. This one I’d print on a huge canvas.

Hope you’ve enjoyed the journey.

❤️ Hayley