Being able to share this print journey with you, from a photo taken by me on my iPhone, to a complete garment, is indeed a very special moment.

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Ordinary to Extraordinary.

This is a print journey that starts with an out of focus orange Gazania Daisy taken in my garden, and ends in a fabric print that I’m so incredibly proud of. I spent days figuring out a way to get to the final result, and I do think that I went to the moon and back…probably unnecessarily…but it was sooooo worth the result, considering I don’t really know very much about fabric design. What I do know though, is that you don’t have to be clever, you just have to be determined!

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Out of focus, Gazania daisy, about to embark on a very exciting editing journey.

So what to do with an out of focus photo? I’ve been incredibly lucky to be part of the iPhone Photography School, and have been introduced to so many amazing apps, that are available to us all via the App Store.Β As I was about to delete the photo, I changed my mind and converted the ‘bad photo’ to black and white. ViolΓ‘, totally blown away, I loved that the sprinklings of pollen looked like glitter.

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Converted to black and white, now I’m sparkling.

Whilst playing around in numerous apps I tried a mosaic effect, but I realised that it’s very in your face, so I carried on experimenting, and then happened upon a grunge filter which was perfect.

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The journey to get to the mosaic print.

On my buying trips to Hong Kong, I used to see these kinds of prints, in these grunge colours, and I so yearned for somebody to import them into South Africa. I was just never able to get any of the importers to understand the need for these kinds of prints. Being able to design them myself, and print them, and then manufacture collections out of them, is down to pure determination.

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Grunge print.

I’m passionate about Roses and could quite happily put them on every future print. I took a photo of a beautiful pink rose in my garden, and put it through the same grunge process.

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Pink rose from my garden.

I then went on an editing journey that took a very long time, actually an insanely long time, because I’m such a perfectionist. I’ve come to realise though, that if I want perfection, I’m going to have to learn patience.

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From B&W to Grunge…because anything is possible.

Placing the roses perfectly in the lines of the mosaic was a mammoth undertaking, but I taught myself how to do it and this Grunge Rose print is the result.

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Dreamed by me, designed by me, printed by me…I love the sound of these words.

I’ve printed it in plain, and then I had some real fun with it in my numerous apps, and I came up with some fun prints by adding coloured hearts. Hearts and roses work really well for me, they make me happy.

Knowing that this process starts with a plain piece of white fabric, and in a couple of hours it’s printed fabric, and in another couple of hours, it’s a fabulous Plus size, Miracle shape top, makes me a very happy fabric designer, and an even happier fashion designer. I now have access to anything and everything I dream of, because if I dream it, I can now have it.

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Grunge print, Miracle shape top designed by Hayley Joy

 

❀ Hayley

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