On the 10th of February 2017 my 88 year old Dad passed away. It was not a life to be mourned, because that’s not what he would have wanted.

So how do I honour the man, who was so proud of my commitment to making a difference in the lives of Plus size women, and who had such a profound influence on my entrepreneurial journey. I spent the week after his death thinking about a lot of things, and the recurring message that kept coming through, was to celebrate his life, rather than to mourn his death.

I’m a great believer in the law of attraction, and live my life based on a simple philosophy of “do good, get good”. With this in mind, the Celebration of Life special came to be. In my Dad’s honour, I marked every piece of summer stock (old and new) down to R250, for one week, and oh my word, what a celebration it has been. This is how you honour and celebrate a life.

It’s only when you embark on a journey of giving on this scale, that you realise on a whole other level, how powerful the simple philosophy of the law of attraction, really is.

I’m sharing with you messages from clients who are part of the Hayley Joy family, and have been a part of my Plus size journey for many years. Situations change, finances change, but what doesn’t change, is my desire to make Hayley Joy accessible to everybody, and this Celebration promotion allowed me to do just that.

The gratitude from my clients cannot be measured, it has been so overwhelmingly beautiful, and I know that my Dad is looking down knowing that he has truly been honoured.

❤ Hayley