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My passion is my purpose.

I deal with weight issues in every aspect of my life, I am overweight and I design and produce clothes for overweight women. There I have said it, and I didn’t cringe. It is what it is! So when I get asked this question ‘do you not get grossed out making clothes for fat women’…quoted exactly as said, I feel the need to clarify a couple of things and to address this issue.

I like to use the words Plus Size, when referring to my speciality. It has a neutral resonance.

No I don’t get grossed out at all, in fact the exact opposite, I am 1000 percent inspired, by my need to provide ranges of clothing that give plus size women, and in fact all size women, a range of clothing that is funky, fashionable and MOST importantly comfortable. I know that because I am a plus size myself, I really understand how it works.

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http://www.hayleyjoy.com/size-guide

Let’s play open cards here…none of us plus size women are going to be thin today, tomorrow or at the end of the month. We all battle our weight demons for different reasons. My sole purpose is to provide ranges of clothing that enable all shapes and sizes to feel fabulous…because, yes, believe it or not, us plus size chicks can feel fab, as long as we are comfortable, and are wearing clothing that we know have been genuinely designed with us in mind.

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Respectful labeling honouring a shape not a size.

When I opened Hayley Joy I only sized up to a 3XL, within a year I had started doing a couple of the styles up to 5XL, and then I realized that, actually, there was a very, very urgent need for 6, 7 and 8XL. This is the true forgotten market, these women have minimal or no access to any kind of fashionable clothing. It is a challenge on many levels to produce fashionable clothing in these sizes, but I would not be complete and fulfilled if I was to ignore this market. I have invested many long hours in developing styles that allow me to grade up to these sizes and after years of investment it is now truly starting to pay off. It is the most awesome feeling to put a new range into production and add in those sizes, so that when those size clients come in to the store, there are ready to buy pieces in their sizes. I couldn’t ever explain the amount of gratitude I experience from these sizes, it is the most rewarding feeling in the world, to know that I am changing women’s lives by simply going the extra mile with them in mind. So no, I am not, ever grossed out making clothes for ‘fat women.’

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Beautiful affirmation from a beautiful woman who I’m so proud to dress.

This message from a client, is my ultimate reward  and makes me so grateful to be able to make a living and a difference, whilst doing what I love sooooooooo much.

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http://www.hayleyjoy.com

 

❤ Hayley

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