I’m of that age where the simplest, smallest thing makes me stop and reflect on the amazing world we live in.
I subscribe to many different business and fashion publications, and over the last couple of days all I’ve read about is doom and gloom in the retail sector. I agree that fashion retail is facing challenging times, but I still maintain that as long as humans have a heart and a soul, they are going to want to interact with other humans. I think the secret is in creating an environment that is unique, special, interesting and most importantly welcoming.
The world is so much smarter, and so much more convenient, and so many more people are shopping online. How do you stay afloat in these interesting times?
You assume nothing and you stick to what has always worked. For Hayley Joy, it’s a combination of respectful sizing and exceptionally respectful service.
I had a moment today when I sorted out the paperwork with the courier who collects our online parcels. He was busy filling in the waybill slips, and I stood looking at him, thinking to myself, that this man is the amazing conduit between my clients and I. He seamlessly arrives twice a day, picks up my parcels, and magically they are delivered the next day, all over the country. I’ve never really stopped to think how far we’ve evolved in seamless service. Back in the day you would pack a parcel, get in your car, drive to a post office, stand in a queue, book it in, and have no clue when it would reach its destination. Now I’m pretty much guaranteed that it will be there the next day.
Taking Hayley Joy online has been a very interesting experience, and the ease that online affords you, to reach clients who cannot physically come to the store, is the thing that has really excited me. For so many years I would get desperate emails from all over the country, begging for access to real Plus sizes.
Creating an online store wasn’t easy, because this is not a run of the mill product that you put online and wait for somebody to buy. I suddenly had to start convincing new clients, that my sizing is genuine Plus sizes. The trauma around the lack of decent Plus size clothing has inspired me to keep creating, to keep honouring and to keep flying the flag for genuine Plus sizes, and in this very smart world we live in, that dream becomes easier and easier to become a reality.
The smart world excites me and at 52 years old I am in the perfect position to take Hayley Joy to the next level, and debunk all the doom and gloom about retail. I’m so up for the challenge.