I am so privileged to have my own factory. Manufacturing my own collections, allows me so many freedoms to do things that I would never be able to do, if I was bound to outsourced production.

I am able to respond to the needs in my retail store, as and when they occur. When I bought this range of prints, it was this red print that really stood out, and I knew it would sell out fast, I just didn’t expect it to sell out in a day!

I was lucky enough to be able to get more fabric, and the next morning, all other production was put on hold, and we cut another range of Miracle shape tops, and they were in store two days later. It still gives me goosebumps, 30 years later, that we can respond the way we do.

I often feel like a live in a fashion dream world, because in the real world  you wouldn’t be able to repeat on demand. I have geared my production, so that there is always room to change the plan. I like that we can, it may not always make good business sense, but it sure keeps things interesting.

Walking into Hayley Joy production, is like walking into a sweet factory for me. Seeing the stock hanging on the rails is a moment I always cherish. I have a wonderful team, a beautiful working space and a job that I love with everything I have. I make clothes and I make a difference, my perfect combination.