My grandmother was a wonderful seamstress and she had lots of ‘sewing stuff’ accumulated over many years. I have very fond memories of how we used to lay things out, when we were planning a new outfit. It was the highlight of my school holidays, when I went to stay with Granny Lily.

I had a real déjavu moment when I walked into Hayley Joy production, and the new Summer Overvest samples were laid out on the cutting table for me to assess. I love these moments in my design career.

Overvests waiting to be assessed.
Hayley Joy Summer ’16 Overvests.

Designing for Plus sizes is such a privilege for me. I am inspired and motivated, by my need to offer all sizes, fashionable styles. The HJ  Miracle overvest is a style that I’m extremely proud of, it offers the fit that I envisioned, and I love the look on clients faces when they see themselves in the different variations.

I constantly strive to design styles that honour all shapes and sizes. It is so rewarding turning a disillusioned client into a grateful client. I am determined to be the designer, who proves that regular fashion can be styled into Plus sizes, after all I’m the designer who invented a Shape not a Size.

❤️ Hayley

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