My grandmother was a wonderful seamstress and she had lots of ‘sewing stuff’ accumulated over many years. I have very fond memories of how we used to lay things out, when we were planning a new outfit. It was the highlight of my school holidays, when I went to stay with Granny Lily.
I had a real déjavu moment when I walked into Hayley Joy production, and the new Summer Overvest samples were laid out on the cutting table for me to assess. I love these moments in my design career.
Designing for Plus sizes is such a privilege for me. I am inspired and motivated, by my need to offer all sizes, fashionable styles. The HJ Miracle overvest is a style that I’m extremely proud of, it offers the fit that I envisioned, and I love the look on clients faces when they see themselves in the different variations.
I constantly strive to design styles that honour all shapes and sizes. It is so rewarding turning a disillusioned client into a grateful client. I am determined to be the designer, who proves that regular fashion can be styled into Plus sizes, after all I’m the designer who invented a Shape not a Size.
July 13, 2016 at 8:35 am
Hi Hayley, Hope you are okay? Yeah, summer colours and can’t wait to see your new overvests…so tired of black and navy:( Luv, Yvonne.
July 13, 2016 at 1:00 pm
Hi Yvonne, all good with us, about to tell the world that they can shop for HJ online…toooo exciting!! I’m so looking forward to Summer and I love starting the season off with Overvests, they inspire the rest of my collections.
Love to you ❤️
July 13, 2016 at 3:23 pm
Lovely to hear from you Hayley as I know how busy you are with your online venture! All the very best and hope everything goes smoothly and before you know, it the ‘start date’ will be a distant memory! Love, Yvonne.